Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)

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The Progress of the TV Series with the Help of News

Authors
Haiyue Liu1, *
1The Perkiomen School, 200 Seminary St, Pennsburg, PA, 18073, USA
*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Haiyue Liu
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211220.272How to use a DOI?
Keywords
Chinese TV series; New media marketing; Suggestions; Weibo; Audiences engagement; Marketing Strategy
Abstract

Contemporarily, TV series experience a flourishing growth. Based on information retrieval and literature analysis, the research was to examine the development of the recent Chinese TV series industry with the help of new media. News reports, journal papers, and other research papers related to the topic in recent years also support the analysis of this paper. To have a deep understanding of current TV series development, this paper selects two qualified representatives in the current TV industry and new media industry, namely Shanheling and Weibo. After tons of research and reading, this paper analyzes the development of TV series with the help of new media in two dimensions, audiences’ engagement and marketing strategies. Through the above two aspects, more and more TV companies use similar marketing strategies to increase the traffic of the TV series. Most marketing strategies also improve audiences’ engagements and TV companies’ plans for their released TV series. This paper described that the current TV company uses marketing strategies to increase the traffic and audiences’ engagements in new media, which can provide some reference for scholars and practitioners in related fields to explore the new direction of the development of contemporary TV series development.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
10.2991/assehr.k.211220.272
ISSN
2352-5398
DOI
10.2991/assehr.k.211220.272How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Haiyue Liu
PY  - 2021
DA  - 2021/12/24
TI  - The Progress of the TV Series with the Help of News
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 1611
EP  - 1615
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.272
DO  - 10.2991/assehr.k.211220.272
ID  - Liu2021
ER  -