Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)

Session: 2. Management

15 articles

Research on the Application of WeChat Public Platform in College Party Construction

Ying Gao
Under the background of the rapid development of new media, and based on the current situation of college party construction work, carrying out innovative college party construction work via the WeChat public platform, in order to clear the blind area, occupy the highest point of public opinion, and...

To Build Open Community and Cluster Closed-unit under the Circumstance of Land Unit Use

Xiaofan Zhao
Reflection on China's residential area. We will see the hierarchical land use model of residential areas--residential unit-housing cluster development. According to present and future needs, we face the problem between transportation and land use in urban area as follows: urban traffic microcirculation...

Schedule-cost Joint Management of Thermal Power Construction Project Based on Improved Earned Value Method

Meiqiong Wu, Meng Wang, Dongxiao Niu
The risk of schedule and cost is the core part in the thermal power construction projects, while the traditional earned value method often ignores the existence of the risk in the schedule and cost analysis. This paper presents an improved earned value analysis method considering risk factors. In the...

Key Members' Impact on Ecosystem Niche Creation: An Empirical Study on Shanzhai Ecosystem

Jie Hou
Keystones, dominators, government are key members in business ecosystem. This paper examines the impact of these key members on niche creation rate in shanzhai business ecosystem. By employing negative binomial regression, this paper analyzed the shanzhai business ecosystem with 9957 registered mobile-communication...

Real Estate Company Project Cost Management Responsibility System

Ji Chao Wen
This paper analyzes the existing cost management level of the project management of the real estate enterprises in China is uneven, and not clearly defined the scope of management, feedback is low efficiency, the project cost management theory, the paper proposes to set cost management model, strengthen...

An Empirical Study on the Interpersonal Relationship between Customers and Staff in Professional Services in China

Shunan Song, Raymond Liu, Dahai Dong
This study examines the interpersonal relationship between Customers and Staff in professional service in China, which differs from the Chinese "Gunxi" in the B2B field. Based on the attitude theory, this study examines the interpersonal relationship between customer and staff from both cognitive and...

How Service Brand Equity Can Be Built Up: A Case Study on the Branding Strategy of Cathay Pacific Airway

Jieli Du
Cathay Pacific Airway builds strong market brand through presenting its brand in a unique way, such as offering the excellent services to the customers, creating an emotional connection with customers, and internalizing its brand with internal employees. With the strategy which integrated with brand...

Research on Enterprise Employee Demand Recognition Model Based on Kano and QFD

Ting Wang, Wei Wang, Yutong Li, Guoxing Zhang
In this paper, the Kano model is modified by two-factor theory and Maslow's demand hierarchy theory, and set up construct HR-Kano model, than using the HR-Kano model to analyze the relationship between staff satisfaction and incentive policies, determine the type of staff requirements. an broader rating...

Materialization Operation Mode of Folk Wushu Association

Qiuping Zhang
Based on materialization view of folk martial arts association, the research and analysis of its operation pattern,combined with the current development of the folk martial arts association, speculative and expounds the present situation and problems of the materialization.Furthermore, according to the...

Study on the Present Situation and Countermeasures of Agricultural Products Logistics Development in Heilongjiang Province

Shuang Liu
Since ancient times, China is a large agricultural country. Agricultural products are the most basic material need of the people. How to ensure the quality and quantity of agricultural products in circulation has become a subject. Logistics has become the "third profit source", we should combine agricultural...

The Executive Compensation Incentive Effectiveness Research of Listed Company of Beijing

Wenqi Li, Zengmin Wang, Xiaofan Xu, Yujing Liu
With the separation of the ownership and management right of modern enterprise, asymmetric information between management and owner leads to the principal-agent contradiction. At present, the monetary compensation incentive and equity compensation incentive are regarded as the most direct and effective...

My Humble Opinion On the Reform of Educational Management Mode in the Big Data Age

Lei Yu
The core problem of current educational management is the application of management tools and technology. Under the era of large data, in order to improve the quality of education management, it is necessary to apply modern means to education management, and to construct scientific and rational management...

Sustainable Building and Integrated Construction Waste Management Challenges and Strategies for China

Zixiang Chen, Ping Liu, Yunhui Yang
China's rapid march toward urbanization makes sustainable building a priority at all levels of governments. Construction industry contributes not only a great portion of economic output, but also contributes a large of portion of solid waste stream which causes the serious negative impacts towards environment...

Management Accounting Tools and Application Cases -- Resource Consumption Accounting Method and Application

Yijuan Liu, Ting Wang
With the rapid development of economy and technology, the traditional activity-based costing method is difficult to reflect the utilization effect of resources, and cannot reflect the initial state of the inherent cost, it is difficult to meet the need of management decision-making, cost accounting innovation...

Research of the Food Safety Management Innovation Based on the Internet Thinking

Tianyu Du
With the social and economic development, people's living standards continuing to improve, together with the development of the Internet era of new media, fair consciousness and right consciousness of consumers and other public has increases, they begin to pay more attention to the food safety problems,...