Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)

The Impact of Flexible Strategy on Resource Allocation—Case Study of the Energy Enterprises

Authors
Song Zhuo, Sha Yuheng, Deng Chunyu, Zhang Yuxi, Wang Xue
Corresponding Author
Zhang Yuxi
Available Online 1 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200428.072How to use a DOI?
Keywords
market regulation, flexible strategy, resource allocation
Abstract
With the deepening of globalization, changes in the internal and external environment of an enterprise are accelerating. How to use internal and external resources of an enterprise to cope with environmental uncertainty and adjust the development strategy of the enterprise in a timely manner has become challenges for enterprises. This study observes the resource allocation under the external market regulation of Huaneng Power Intl Inc. and EDF from the perspective of strategic flexibility. By comparing the case studies, we found that when facing with market regulation, enterprises can allocate resources in the three aspects. It could allocate the resource in the supply chain, mergers and acquisitions, and technological change to achieve their competitiveness in an uncertain environment. In short, in facing with uncertain environments, the process of resource allocation is a key link in achieving strategic flexibility.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Song Zhuo
AU  - Sha Yuheng
AU  - Deng Chunyu
AU  - Zhang Yuxi
AU  - Wang Xue
PY  - 2020
DA  - 2020/05/01
TI  - The Impact of Flexible Strategy on Resource Allocation—Case Study of the Energy Enterprises
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 330
EP  - 336
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.072
DO  - https://doi.org/10.2991/assehr.k.200428.072
ID  - Zhuo2020
ER  -