Study on the Relationship Among Tourists’ Satisfaction and Loyalty of Rural Tourism in Jilin Province
Available Online 1 May 2020.
- https://doi.org/10.2991/assehr.k.200428.119How to use a DOI?
- structural equation model, tourist’ satisfaction, loyalty
- Rural tourism has become one of the important new tourism products in China. Based on the existing research basis at home and abroad, four dimensions of rural culture, rural landscape, tourists’ expectation and community participation are deduced. Taking 5A key rural tourism business units in Jilin Province as the research site, relevant data are obtained by using the questionnaire, and the structural model is constructed by amos18.0 to explore the relationship between satisfaction, willingness to revisit and loyalty of rural tourism tourists in Jilin Province. The conclusions are as follows: rural culture, tourist expectation and community participation have significant positive impact on rural tourism satisfaction; rural landscape has no significant impact on tourism satisfaction; tourist satisfaction and willingness to revisit have significant positive impact on loyalty.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yang Jia PY - 2020 DA - 2020/05/01 TI - Study on the Relationship Among Tourists’ Satisfaction and Loyalty of Rural Tourism in Jilin Province BT - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020) PB - Atlantis Press SP - 554 EP - 557 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200428.119 DO - https://doi.org/10.2991/assehr.k.200428.119 ID - Jia2020 ER -