Influence of Icon Design Style on User’s Cognition
Available Online 1 May 2020.
- https://doi.org/10.2991/assehr.k.200428.118How to use a DOI?
- visual cognitive, style of icon, eye tracking
- It aims to study the influence of icon design style on user’s cognitive. The visual cognitive process in icon search is obtained by analyzing the visual cognitive mechanism of digital interface. As representatives of skeuomorphism and flat icons, the system icons of iOS6 and iOS7 were selected as the material for the eye tracking experiment. The eye tracking index of subjects were selected and analyzed. The conclusion is that the style of icons has an impact on the accuracy, efficiency and readability of users’ cognition. The skeuomorphism design style is better in readability and accuracy of users’ cognition, and the flat design style is better in the efficiency of users’ cognition.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Huifeng Jin PY - 2020 DA - 2020/05/01 TI - Influence of Icon Design Style on User’s Cognition BT - 6th International Conference on Humanities and Social Science Research (ICHSSR 2020) PB - Atlantis Press SP - 550 EP - 553 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200428.118 DO - https://doi.org/10.2991/assehr.k.200428.118 ID - Jin2020 ER -