Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)

Influence of Icon Design Style on User’s Cognition

Authors
Huifeng Jin
Corresponding Author
Huifeng Jin
Available Online 1 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200428.118How to use a DOI?
Keywords
visual cognitive, style of icon, eye tracking
Abstract
It aims to study the influence of icon design style on user’s cognitive. The visual cognitive process in icon search is obtained by analyzing the visual cognitive mechanism of digital interface. As representatives of skeuomorphism and flat icons, the system icons of iOS6 and iOS7 were selected as the material for the eye tracking experiment. The eye tracking index of subjects were selected and analyzed. The conclusion is that the style of icons has an impact on the accuracy, efficiency and readability of users’ cognition. The skeuomorphism design style is better in readability and accuracy of users’ cognition, and the flat design style is better in the efficiency of users’ cognition.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
1 May 2020
ISBN
978-94-6252-960-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.200428.118How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Huifeng Jin
PY  - 2020
DA  - 2020/05/01
TI  - Influence of Icon Design Style on User’s Cognition
BT  - 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 550
EP  - 553
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.118
DO  - https://doi.org/10.2991/assehr.k.200428.118
ID  - Jin2020
ER  -