Cultural Discount of Wushu in Cross-Cultural Communication
Available Online 1 May 2020.
- https://doi.org/10.2991/assehr.k.200428.041How to use a DOI?
- Wushu, cross-cultural communication, cultural discount
- Based on literature study and other methods such as interview and logical analysis, a new concept and perspective which named “cultural discount” is used to interpretation the phenomena such as cultural distortion and cultural misreading of Wushu in cross-cultural communication. The cultural discount mainly due to following reasons. There are different cultural codes and aesthetic orientation between communicator and audience; Communication channels lack integration; Focus of content is not highlight etc; The strategies to avoid the cultural discount mainly include word replacement, building word power, integrating communication channels and establishing key content etc.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhang Kun PY - 2020 DA - 2020/05/01 TI - Cultural Discount of Wushu in Cross-Cultural Communication BT - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020) PB - Atlantis Press SP - 190 EP - 192 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200428.041 DO - https://doi.org/10.2991/assehr.k.200428.041 ID - Kun2020 ER -