Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)

Cultural Discount of Wushu in Cross-Cultural Communication

Authors
Zhang Kun
Corresponding Author
Zhang Kun
Available Online 1 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200428.041How to use a DOI?
Keywords
Wushu, cross-cultural communication, cultural discount
Abstract
Based on literature study and other methods such as interview and logical analysis, a new concept and perspective which named “cultural discount” is used to interpretation the phenomena such as cultural distortion and cultural misreading of Wushu in cross-cultural communication. The cultural discount mainly due to following reasons. There are different cultural codes and aesthetic orientation between communicator and audience; Communication channels lack integration; Focus of content is not highlight etc; The strategies to avoid the cultural discount mainly include word replacement, building word power, integrating communication channels and establishing key content etc.
Open Access
This is an open access article distributed under the CC BY-NC license.

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TY  - CONF
AU  - Zhang Kun
PY  - 2020
DA  - 2020/05/01
TI  - Cultural Discount of Wushu in Cross-Cultural Communication
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 190
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.041
DO  - https://doi.org/10.2991/assehr.k.200428.041
ID  - Kun2020
ER  -