Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)

Research on Cross-Cultural Communication and Management of Multinational Enterprises Under the Belt and Road Initiative — Taking WS Company’s China-Kazakhstan Project Cooperation as an Example

Authors
Modanov Bashir, Hongyan Gao
Corresponding Author
Hongyan Gao
Available Online 1 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200428.042How to use a DOI?
Keywords
Belt and Road initiative, Sino-Kazakh cooperation, cross-cultural communication, cultural conflict, language communication
Abstract
With China’s “New Silk Road Economic Belt” and “Belt and Road” initiatives, China has gradually strengthened cooperation with Central Asia, and this cooperation has also brought more development opportunities for both sides. Of the five Central Asian countries, Kazakhstan is the largest of them, and it is also one of the most key partners in China’s “Belt and Road” initiative. WS Company is a company operating machinery and equipment in Beijing, China. The company’s products are sold in foreign markets, with a focus on developing the Central Asian market. In recent years, the company has gradually strengthened its investment cooperation with Kazakhstan. Many multinational cooperation projects have been carried out in Kazakhstan. Among them, the multinational cooperation with LZX is very representative. At the same time, some cross-border cooperation has been exposed during the project’s cooperation process. Problems of cultural communication.
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Cite this article

TY  - CONF
AU  - Modanov Bashir
AU  - Hongyan Gao
PY  - 2020
DA  - 2020/05/01
TI  - Research on Cross-Cultural Communication and Management of Multinational Enterprises Under the Belt and Road Initiative — Taking WS Company’s China-Kazakhstan Project Cooperation as an Example
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 193
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.042
DO  - https://doi.org/10.2991/assehr.k.200428.042
ID  - Bashir2020
ER  -