Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)

Study on the National Image Transmission in International Cultural Trade

Authors
Gong Yuhua
Corresponding Author
Gong Yuhua
Available Online 1 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200428.121How to use a DOI?
Keywords
national image, Chinese culture going global, cultural trade
Abstract

As China rises peacefully, the curiosity of the outside world about China is increasing day by day, meanwhile the misunderstandings and frictions are staged from time to time. In this brand-new world pattern, the shaping of China’s national image and the output of soft power seem to have a long way to go. In addition to the actions of Chinese government, folk cultural exchange and communication is very important. Among them, we should pay attention to the important role played by international cultural trade. Good cultural trade helps to promote Chinese culture going global, in which way helps to establish a good image of China. In recent years, enterprises are becoming the main body of cultural outreach. While doing business with foreign customers, they spread Chinese values and spirit and enhance the understanding of foreign governments and people about China.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 May 2020
ISBN
978-94-6252-960-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.200428.121How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Gong Yuhua
PY  - 2020
DA  - 2020/05/01
TI  - Study on the National Image Transmission in International Cultural Trade
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 564
EP  - 567
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.121
DO  - https://doi.org/10.2991/assehr.k.200428.121
ID  - Yuhua2020
ER  -