Study on the National Image Transmission in International Cultural Trade

DOI

10.2991/assehr.k.200428.121How to use a DOI?

Keywords

national image, Chinese culture going global, cultural trade

Abstract

As China rises peacefully, the curiosity of the outside world about China is increasing day by day, meanwhile the misunderstandings and frictions are staged from time to time. In this brand-new world pattern, the shaping of China’s national image and the output of soft power seem to have a long way to go. In addition to the actions of Chinese government, folk cultural exchange and communication is very important. Among them, we should pay attention to the important role played by international cultural trade. Good cultural trade helps to promote Chinese culture going global, in which way helps to establish a good image of China. In recent years, enterprises are becoming the main body of cultural outreach. While doing business with foreign customers, they spread Chinese values and spirit and enhance the understanding of foreign governments and people about China.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gong Yuhua
PY  - 2020
DA  - 2020/05/01
TI  - Study on the National Image Transmission in International Cultural Trade
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 564
EP  - 567
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.121
DO  - 10.2991/assehr.k.200428.121
ID  - Yuhua2020
ER  -