Research on Electronic Commerce Platform Construction under the Mobile Internet Background

DOI

10.2991/icimm-15.2015.219How to use a DOI?

Keywords

Electronic Commerce; Mobile Internet; Platform

Abstract

With the development of mobile communication technology and the constant improvement in electronic commerce market environment, mobile internet electronic commerce is becoming the new growth point. Popular electronic commerce portals such as Amazon and eBay require user individual data to be deposited on their servers for serving these users with personalized recommendations. Therefore, electronic commerce platforms need an automated shopping assistant to support people reduce the cost of shopping, decrease the time spent on shopping and make it interesting. After the brief introduction of mobile e-commerce personalized platform system concept, the architecture of electronic commerce platform construction under the mobile internet background is put forward. We outline the evaluation framework that we are currently employing to carry out this calculation.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shiwei Lu
AU  - Xiaomei Yu
PY  - 2015/07
DA  - 2015/07
TI  - Research on Electronic Commerce Platform Construction under the Mobile Internet Background
BT  - Proceedings of the 5th International Conference on Information Engineering for Mechanics and Materials
PB  - Atlantis Press
SP  - 1222
EP  - 1225
SN  - 2352-5401
UR  - https://doi.org/10.2991/icimm-15.2015.219
DO  - 10.2991/icimm-15.2015.219
ID  - Lu2015/07
ER  -