The Attitude of Young People Towards Environmental Issues and Green Products

DOI

10.2991/aebmr.k.200915.033How to use a DOI?

Keywords

attitude, young people, gender, environmental issues, green products

Abstract

The main objective of this study was to analyze the attitude of young people towards environmental issues and green products, using gender as control variable. This research was conducted in the Faculty of Economics and Business, Trisakti University, where the students represented the Indonesian young people. Simple random sampling technique was adopted, followed by data collection using field research questionnaire, and analysis involved the use of Structural Equation Modeling (SEM) method. The study suggests the absence of any significant differences between men and women, with regards to attitudes toward the environment, as well as green products. In addition, there was a significant relationship between attitudes towards environmental care and green products, followed by a negative association between attitudes towards environmental protection and green products. Conversely, no significant relationship was established between personal norms and attitudes towards green products.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wahyuningsih
PY  - 2020
DA  - 2020/09/15
TI  - The Attitude of Young People Towards Environmental Issues and Green Products
BT  - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200915.033
DO  - 10.2991/aebmr.k.200915.033
ID  - 2020
ER  -