Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities

Authors
Bintao Huo
Corresponding author
Bintao Huo
Keywords
Colleges and universities; WeChat official accounts; Operation; Strategy
Abstract
Currently, WeChat official accounts of colleges and universities have became prevalent windows for dissemination of information, propaganda of news and construction of brand. These official accounts serve as one of the platform that have attracted the most attentions among colleges and universities at present. The majority of audience of colleges’ and universities’ official accounts on WeChat are students, alumni and teachers. Based on the experience of managing and operating Beijing International Studies University (BISU)’s WeChat official account, the author makes an analysis on WeChat push with a wide readership, probing into the operation strategy of WeChat official account of colleges and universities for the purpose of providing enlightenment for colleges and universities to disseminate the information.
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