Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities
- Bintao Huo
- Corresponding Author
- Bintao Huo
Available Online June 2018.
- https://doi.org/10.2991/icmess-18.2018.234How to use a DOI?
- Colleges and universities; WeChat official accounts; Operation; Strategy
- Currently, WeChat official accounts of colleges and universities have became prevalent windows for dissemination of information, propaganda of news and construction of brand. These official accounts serve as one of the platform that have attracted the most attentions among colleges and universities at present. The majority of audience of colleges’ and universities’ official accounts on WeChat are students, alumni and teachers. Based on the experience of managing and operating Beijing International Studies University (BISU)’s WeChat official account, the author makes an analysis on WeChat push with a wide readership, probing into the operation strategy of WeChat official account of colleges and universities for the purpose of providing enlightenment for colleges and universities to disseminate the information.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Bintao Huo PY - 2018/06 DA - 2018/06 TI - Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities BT - 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icmess-18.2018.234 DO - https://doi.org/10.2991/icmess-18.2018.234 ID - Huo2018/06 ER -