In the context of the modern digital world, it is becoming increasingly difficult for food companies to maintain authentic and meaningful relationships with their customers. Social customer relationship management (CRM) is more than just a technical tool; it has become a strategic lever that makes interactions...

This study examines the effect of early school entry on mathematics achievement among Moroccan fourth-grade students, using data from the 2023 TIMSS assessment. To address both endogeneity and the hierarchical structure of educational data, we implement a three-stage empirical strategy. We begin with...

This study examines residents’ attitudes toward sustainable tourism in Agadir, Morocco, utilizing the Sustainable Tourism Attitude Scale (SUS-TAS). By implementing confirmatory factor analysis (CFA), the research identifies key dimensions of resident attitudes and assesses the reliability of SUS-TAS...

Purpose: This paper aims to synthesize and critically analyze the linkage between leadership styles and environmental performance (EP) through a systematic literature review (SLR). Methodology/Approach: A systematic literature review was conducted following the PRISMA framework, complemented by a bibliometric...

Digital transformation is reshaping public healthcare by introducing technologies such as AI, telemedicine, and IoT. However, successful implementation depends not only on technology, but also on digital maturity, adaptive change, and stakeholder collaboration. This systematic literature review (SLR)...

The swift advancement of digital technologies and financial innovations, especially in the realm of financial technology (FinTech), is transforming Morocco’s financial services ecosystem and creating new growth opportunities for small and medium-sized enterprises (SMEs). Despite their crucial role in...

In recent years, South-South trade agreements have emerged as a sub- stitute for traditional North-South trade relations, aiming to reduce dependency and deepen regional integration. Regional trade agreements like the African Con- tinental Free Trade Area (AfCFTA) are often designed with the promise...

In the context of Morocco’s growing investment in international sports infrastructure—and with the 2025 AFCON and the 2030 FIFA World Cup on the horizon—this study underscores the need to evaluate the perceived socio-economic impacts of major sporting events from the perspective of host communities....

The study examines the digitalization of public services in Morocco and its influence on start-ups. It highlights the measures taken by the government to modernize public administration, such as the dematerialization of procedures and the establishment of online platforms to simplify administrative processes....