Application Promotion Mix of Political Marketing in General Election 2014
- DOI
- 10.2991/icodag-17.2017.31How to use a DOI?
- Keywords
- promotion mix
- Abstract
Mechanism marketing that happened namely by transactional and paradigm expanding is how an company can sell their product. How concept and theory of marketing is told with the political activity which hence and used the event promotion of campaign. Political meaning is art and science to reach for the power constitutionally and also non-constitutionally, in the meaning explainable is that to draw the enthusiasm from all voters is hence done/conducted by a activity to introduce the party and also people who stay in the party or recognized with the political campaign term, this matter is very interconnected sliver with the marketing activity of caused by art to introduce in event exhibition and also in marketing activity. This research as descriptive research with the quantitative approach by using likert scale. Population in this research is voters coming from Riau Province with accidental sampling method. Analysis the data used in this research is by making tabulation of data with searching the tables of frequency distribution from responder answer constructively application of SPSS version 19. Promotion execution conducted by competitor of general election 2004 covering advertisement activity, personal sale, publicity and sales promotion, expressing that the promotion activity be at the good category. Promotion activity enough be able to describe the voters to know and take the decision in choose which the party and whose is leader of rightful claimant lead to the fore it his by maximizing promotion activity perhaps will have an effect on in reaching of target of all political competitor. Pursuant to research result, most having an effect on promotion type is promotion sale
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Septian Wahyudi PY - 2017/11 DA - 2017/11 TI - Application Promotion Mix of Political Marketing in General Election 2014 BT - Proceedings of the International Conference on Democracy, Accountability and Governance (ICODAG 2017) PB - Atlantis Press SP - 165 EP - 168 SN - 2352-5398 UR - https://doi.org/10.2991/icodag-17.2017.31 DO - 10.2991/icodag-17.2017.31 ID - Wahyudi2017/11 ER -