Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)

Commissives Speech Act of Vehicle’s Sales’ Advertisement on Electronic Media and Implementation of Indonesian Teaching Material in Junior High School

Authors
Nabilla Yhusri Ratnani*, Harun Joko Prayitno, Miftakhul Huda, Laili Etika Rahmawati
Study Program of Language and Literature Education, Faculty of Teacher Training and Education, University of Muhammadiyah Surakarta, Surakarta, Indonesia
*Corresponding author. Email: a310180047@student.ums.ac.id
Corresponding Author
Nabilla Yhusri Ratnani
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220503.065How to use a DOI?
Keywords
speech act; pragmatics; advertisement; types of speech act
Abstract

The problem in this study is how the discourse of the commissives speech act implemented in vehicle’s sales’ advertisement on electronic media and how to deliver existing advertisements of vehicle’s sales on electronic media. The purpose of this study is to describe the actions of commissives in the discourse of vehicle’s sales’ advertisement on electronic media and the implicit and also explicit meaning of vehicle’s sales’ advertisement on electronic media. Thus, this study will improve language skills in serving advertisements. The method of the study uses a qualitative descriptive approach with data analysis studies. Data are in the form of speech act which has a discourse analysis in vehicle’s sales’ advertisement on electronic media that related to the actions of the commissives. The technique used in this study is through listening and recording techniques obtained from Instagram by screen capturing (screenshot) or listening speech act in Instagram video. Based on the analysis of the commissives speech act, it can be found three categories, namely, the act of offering speech, the act of promise speech, and the act of vowing or swearing. For readers or buyers, the results of this study can be used as a reference to be more careful in responding to various advertisements on electronic media. It is because most advertisements use commissives language that is difficult to understand or less logical to be accepted. For further studies, although this study still has very limited discussion of the discourse in vehicle’s sales’ advertisement, it is expected that the next researchers can develop and focus the study on the field of advertisement.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-577-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220503.065How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Nabilla Yhusri Ratnani
AU  - Harun Joko Prayitno
AU  - Miftakhul Huda
AU  - Laili Etika Rahmawati
PY  - 2022
DA  - 2022/05/14
TI  - Commissives Speech Act of Vehicle’s Sales’ Advertisement on Electronic Media and Implementation of Indonesian Teaching Material in Junior High School
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 656
EP  - 670
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.065
DO  - https://doi.org/10.2991/assehr.k.220503.065
ID  - Ratnani2022
ER  -