Coherence and Development of Students’ Self-Esteem Values in Scarlett’s Product Advertisement on Instagram

DOI

10.2991/assehr.k.220503.036How to use a DOI?

Keywords

Coherence; Self Esteem; Product’s Value; University Student

Abstract

The research aims to describe: (1) the coherence elements in Scarlett’s product advertisement on Facebook, (2) Self-esteem values in Scarlett’s product advertisement on Facebook, and (3) the development of students’ self-esteem in Scarlett’s product advertisement on Facebook. The research uses qualitative. The data collected were selected differently and will be interesting to examine aspects of speech coherence. The data source comes from @scarlett whitening’s Instagram. This research employs pragmalinguistic and qualitative descriptive to collect dat. This research uses the distributional method called the technique for direct elements techniques. Triangulation of sources and theories triangulation techniques are used to test the integrity of the data received. This reseach indicates that the coherence contained in the Scarlett’s product advertisement has 10 relationships, 4 values of self-esteem, and the development of self-esteem values in students.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Clarita Loreyna Alfan
AU  - Markhamah
AU  - Atiqa Sabardilla
AU  - dan Agus Budi Wahyudi
PY  - 2022
DA  - 2022/05/14
TI  - Coherence and Development of Students’ Self-Esteem Values in Scarlett’s Product Advertisement on Instagram
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 392
EP  - 400
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.036
DO  - 10.2991/assehr.k.220503.036
ID  - Alfan2022
ER  -