Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)

Directive Speech Acts of Mobile Commerce Application Advertising Discourse on Digital Media in Indonesian Language Learning

Authors
Witdyawatiningrum*, Harun Joko Prayitno, Miftakhul Huda, Laili Etika Rahmawati
University of Muhammadiyah Surakarta, Surakarta, Indonesia
*Corresponding author: Witdyawatiningrum
Corresponding Author
Witdyawatiningrum
Available Online 14 May 2022.
DOI
https://doi.org/10.2991/assehr.k.220503.027How to use a DOI?
Keywords
Directive speech acts; advertising discourse; mobile commerce application
Abstract

This study investigates directive speech acts of mobile commerce application advertising discourse on digital media. The study aims to describe directive speech acts form of of mobile commerce application advertising discourse on digital media. The study is descriptive qualitative. Data source is amount 78 mobile commerce application advertising discourse on digital media. Analysis technique used is pragmatic equivalent. The results show that directive speech acts include (1) recommended SA with 31%, (2) inviting SA with 6%, (3) commanding SA with 31%, (4) demanding SA with 19%, (5) requiring SA with 9%, and (6) advising SA with 16%. This study implies to makeit easer finding out the kinds of directive speech acts in advertising discourse and to study directive speech acts in learning Indonesian language.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2022
ISBN
978-94-6239-577-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220503.027How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Witdyawatiningrum
AU  - Harun Joko Prayitno
AU  - Miftakhul Huda
AU  - Laili Etika Rahmawati
PY  - 2022
DA  - 2022/05/14
TI  - Directive Speech Acts of Mobile Commerce Application Advertising Discourse on Digital Media in Indonesian Language Learning
BT  - Proceedings of the International Conference of Learning on Advance Education (ICOLAE 2021)
PB  - Atlantis Press
SP  - 296
EP  - 311
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220503.027
DO  - https://doi.org/10.2991/assehr.k.220503.027
ID  - 2022
ER  -