Korean Drama Liberalization?: Political Economy of Product Placement Legalization for Foreign Companies in South Korea
- 10.2991/assehr.k.210120.116How to use a DOI?
- Product Placement Legalization, South Korea, Cultural Industry, Korean Drama
This article aims to determine the effect of product placement legalization for foreign companies in the South Korean cultural industry, especially Korean Drama, toward the development of foreign direct investment in South Korea. In the past, the government saw foreign cultural industries, with their large capital and advanced technology, could threaten South Korean culture and the domestic market. As a country with a closed-door policy, the decisions to open their domestic market of the cultural industry for foreign placement and investment became controversial. Using a political economy perspective, the results of this article revealed that product placement legalization has boasted the opportunity for South Korean culture promotion to the world and increased new foreign direct investments, especially in the area of cultural industry, which has a direct impact on the rise of the South Korean economy.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ratih Herningtyas AU - Febrianti D.L Wardhanny PY - 2021 DA - 2021/01/21 TI - Korean Drama Liberalization?: Political Economy of Product Placement Legalization for Foreign Companies in South Korea BT - Proceedings of the 4th International Conference on Sustainable Innovation 2020–Social, Humanity, and Education (ICoSIHESS 2020) PB - Atlantis Press SP - 131 EP - 138 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210120.116 DO - 10.2991/assehr.k.210120.116 ID - Herningtyas2021 ER -