The Importance of Opinion Leader in Disaster Communication

Case Study: Merapi Disaster in Umbulharjo Sleman Yogyakarta 2018

DOI

10.2991/assehr.k.210120.099How to use a DOI?

Keywords

Opinion Leader, Role, Disaster Communication, Eruption, Merapi, Yogyakarta Indonesia

Abstract

Mount Merapi is one of the active volcanoes in the world located in Sleman Regency, Yogyakarta. Mount Merapi erupts periodically. Potential hazards that can occur are the release of hot material when an eruption occurs along with volcanic ash, hot clouds and cold lava. The potential for large natural disasters needs to be managed appropriately so that there are not many victims who cause huge material and immaterial losses. The object of this research is the Head of Panggukrejo Hamlet who is an opinion leader in the communication of the eruption of Mount Merapi in 2018. The technique of determining sources or informants in this study is to use purposive sampling technique. The purpose of this research is to determine the importance of the role of opinion leaders in the communication of the eruption disaster in the Mount Merapi disaster in 2018. The method in this study used qualitative descriptive. The results showed that in the communication of the 2018 Mount Merapi eruption disaster, the role of opinion leaders was very important. This is especially seen in: a) informing the latest condition of Merapi, b) directly leading disaster management activities of Merapi through UMMC (Merapi Care Communities), c) coordinating and communicating with the government, especially BPBDs Sleman, d) conducting coordination and communication with religion figures (takmir mosque), namely Nur Iman Pangukrejo Mosque, Baiturahim Mosque and Al-Madina Cangkringan Mosque in Sleman Yogyakarta and community leaders, namely the Head of RT and the Head of RW as Padukuhan Pangukrejo Cangkringan Umbulharjo Sleman. Disaster communication carried out by the Opinion leader, which in this case the Hamlet Head, was very effective in helping the community to mitigate disasters independently, reducing community panic and minimizing the occurrence of both material loss and casualties due to the eruption of Mount Merapi in 2018.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adhianty Nurjanah
AU  - Iswanto
AU  - Dyah Mutiarin
PY  - 2021
DA  - 2021/01/21
TI  - The Importance of Opinion Leader in Disaster Communication
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020–Social, Humanity, and Education (ICoSIHESS 2020)
PB  - Atlantis Press
SP  - 11
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210120.099
DO  - 10.2991/assehr.k.210120.099
ID  - Nurjanah2021
ER  -