The Importance of Opinion Leader in Disaster Communication
Case Study: Merapi Disaster in Umbulharjo Sleman Yogyakarta 2018
- https://doi.org/10.2991/assehr.k.210120.099How to use a DOI?
- Opinion Leader, Role, Disaster Communication, Eruption, Merapi, Yogyakarta Indonesia
Mount Merapi is one of the active volcanoes in the world located in Sleman Regency, Yogyakarta. Mount Merapi erupts periodically. Potential hazards that can occur are the release of hot material when an eruption occurs along with volcanic ash, hot clouds and cold lava. The potential for large natural disasters needs to be managed appropriately so that there are not many victims who cause huge material and immaterial losses. The object of this research is the Head of Panggukrejo Hamlet who is an opinion leader in the communication of the eruption of Mount Merapi in 2018. The technique of determining sources or informants in this study is to use purposive sampling technique. The purpose of this research is to determine the importance of the role of opinion leaders in the communication of the eruption disaster in the Mount Merapi disaster in 2018. The method in this study used qualitative descriptive. The results showed that in the communication of the 2018 Mount Merapi eruption disaster, the role of opinion leaders was very important. This is especially seen in: a) informing the latest condition of Merapi, b) directly leading disaster management activities of Merapi through UMMC (Merapi Care Communities), c) coordinating and communicating with the government, especially BPBDs Sleman, d) conducting coordination and communication with religion figures (takmir mosque), namely Nur Iman Pangukrejo Mosque, Baiturahim Mosque and Al-Madina Cangkringan Mosque in Sleman Yogyakarta and community leaders, namely the Head of RT and the Head of RW as Padukuhan Pangukrejo Cangkringan Umbulharjo Sleman. Disaster communication carried out by the Opinion leader, which in this case the Hamlet Head, was very effective in helping the community to mitigate disasters independently, reducing community panic and minimizing the occurrence of both material loss and casualties due to the eruption of Mount Merapi in 2018.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Adhianty Nurjanah AU - Iswanto AU - Dyah Mutiarin PY - 2021 DA - 2021/01/21 TI - The Importance of Opinion Leader in Disaster Communication BT - Proceedings of the 4th International Conference on Sustainable Innovation 2020–Social, Humanity, and Education (ICoSIHESS 2020) PB - Atlantis Press SP - 11 EP - 17 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210120.099 DO - https://doi.org/10.2991/assehr.k.210120.099 ID - Nurjanah2021 ER -