Disruption of Digitalization in MSMEs from the Three Bottom Line Perspective in the Endemic Era

DOI

10.2991/978-2-38476-106-7_9How to use a DOI?

Keywords

Digitalization; MSME; Sustainability; Endemic

Abstract

Massive technology disruption has occurred during the COVID-19 pandemic. Various sectors are affected by digitalization including business sectors. Many MSMEs must adapt immediately, proved by the amount of MSMEs which manage their marketing strategies using online media. With three bottom line principle, it is expected that MSMEs will be able to adapt with the conditions of consumer behavior that currently pays attention to the social, economic and environmental sustainability of the products they buy. The three bottom line, which is based on the three principles of sustainability, starts with people, which is the social dimension in developing sustainable development. Profit is the next principle which is an economic dimension which serves as an alternative perspective to view sustainability from the profit side which means that it is legal to carry out sustainable development with the principle of making a profit. The third one is the planet which is the environmental dimension in order to realize development based on natural sustainability, which means that businesses that are run ethically must be responsible for the surrounding environment. It has been proven simultaneously from various governments and private efforts to support sustainable forms of business such as encouraging businesses to pay attention to the impact of their production on the environment. It is expected that with the increasing awareness of consumers and MSME actors towards a sustainable system, it will have a good impact for humanity and the surrounding environment.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ayun Maduwinarti
AU  - I. G. N. Anom Maruta
AU  - Ananda Rahmatullah
PY  - 2023
DA  - 2023/09/26
TI  - Disruption of Digitalization in MSMEs from the Three Bottom Line Perspective in the Endemic Era
BT  - Proceedings of the International Conference on Social, Politics, Administration, and Communication Sciences (ICoSPACS 2022)
PB  - Atlantis Press
SP  - 64
EP  - 69
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-106-7_9
DO  - 10.2991/978-2-38476-106-7_9
ID  - Maduwinarti2023
ER  -