The Production and the Intercultural Communication of the Cultural Symbols of Confucianism in Japanese Hot-Blood Anime: A Case Study of Naruto
Authors
Yixiao Zhang
Faculty of Arts and Humanities, King’s College London, London, WC2R 2LS, United Kingdom
Corresponding author. Email: yixiao.zhang@kcl.ac.uk
Corresponding Author
Yixiao Zhang
Available Online 28 January 2022.
- DOI
- 10.2991/assehr.k.220110.183How to use a DOI?
- Keywords
- Japanese Hot-blood anime; Naruto; Confucianism; Cultural symbols; Intercultural communication
- Abstract
Japanese anime had made a significant impact on Chinese population, entering and dominating the market after the adoption of the opening-up policy and the one-child policy of China. For a long time, research on the circulation of Japanese anime in China has tended to focus on their use of Chinese elements, mainly objectified elements rather than abstract elements like Chinese philosophy. In order to deal with this understated element, this project will focus on cultural symbols of Confucianism that are produced in Japanese hot-blood anime, adopting Stuart Hall’s Encoding/ decoding theory to examine the way these symbols are encoded and decoded through different forms.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yixiao Zhang PY - 2022 DA - 2022/01/28 TI - The Production and the Intercultural Communication of the Cultural Symbols of Confucianism in Japanese Hot-Blood Anime: A Case Study of Naruto BT - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021) PB - Atlantis Press SP - 968 EP - 974 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220110.183 DO - 10.2991/assehr.k.220110.183 ID - Zhang2022 ER -