Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

Research on the Tourism Public Opinion of Lijiang River Scenic Spot Based on Content Analysis Method

Authors
Kaibo Zhou, Tong Yang
Corresponding Author
Kaibo Zhou
Available Online September 2018.
DOI
https://doi.org/10.2991/icsshe-18.2018.37How to use a DOI?
Keywords
Lijiang River scenic spot, Content analysis method, Tourism public opinion, Web text
Abstract
This paper analyzes the tourism public opinion in Lijiang River scenic spot and puts forward some suggestions for improvement. By using the content analysis method and using the ROST CM6 word segmentation system and the Bazhuayu content mining software, this paper analyzes the tourists’ tourism public opinion evaluation text of the Lijiang River scenic spot on the Ctrip, and finds out the negative evaluation of five aspects, such as environment, traffic, pleasure-boat, ticket price and bamboo raft, and puts forward the solutions. The research method of this paper has certain reference significance for analyzing the public opinion of the tourism scenic spot, improving the tourism image and improving the service level.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Kaibo Zhou
AU  - Tong Yang
PY  - 2018/09
DA  - 2018/09
TI  - Research on the Tourism Public Opinion of Lijiang River Scenic Spot Based on Content Analysis Method
BT  - Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
SP  - 151
EP  - 155
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-18.2018.37
DO  - https://doi.org/10.2991/icsshe-18.2018.37
ID  - Zhou2018/09
ER  -