Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University — An International Media Communication Study from the Perspective of the “Belt And Road” Initiative
- DOI
- 10.2991/icsshe-19.2019.235How to use a DOI?
- Keywords
- the “Belt and Road” initiative, national image, international media communication, general education
- Abstract
This paper aims at finding the challenges and opportunities in the teaching of the national image of China in college general education courses. It analyzes the international media communication of China’s national image from the perspective of the “Belt and Road” initiative and discusses its influence on the teaching of related contents in Chinese university. It identifies the challenges in material preparation, teaching guidance and cultural difference awareness caused by China’s disadvantageous status in the international discourse and proposes corresponding countermeasures. This paper further point out the potential opportunities found in the process of overcoming such challenges and concludes with an optimistic assertion that with proper measures taken, general education courses in Chinese university are the best platform to cultivate students with international perspective, critical thinking and cultural confidence.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yiran Wu AU - Ge Wang PY - 2019/08 DA - 2019/08 TI - Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University — An International Media Communication Study from the Perspective of the “Belt And Road” Initiative BT - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019) PB - Atlantis Press SP - 252 EP - 255 SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-19.2019.235 DO - 10.2991/icsshe-19.2019.235 ID - Wu2019/08 ER -