Why Do Millennials Use E-Wallets?

A Case Study in Jakarta

DOI

10.2991/assehr.k.210909.070How to use a DOI?

Keywords

intention to use, local culture, mobile apps usefulness, satisfaction

Abstract

The purpose of this study is to better understand the influence of the use of mobile communication technology, local culture, and Millennial satisfaction, in the context of purchasing interest that involves local street food. A questionnaire distributed to Millennials who shop through a mobile application, and the purposive sampling technique were used. The final total of 365 data sets that could be used underwent data analysis using Smart-PLS. The results show that mobile app usefulness and local culture useability directly affect Millennials’ satisfaction, which ultimately results in their becoming interested in making purchases. During the Covid-19 pandemic, it was deemed necessary by culinary businesspeople to adapt to the changing market conditions so that they would not be abandoned. They needed to respond to various changes that the coronavirus has brought to people’s lifestyles.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Vita Briliana
AU  - Wasisto Ruswidiono
PY  - 2021
DA  - 2021/09/11
TI  - Why Do Millennials Use E-Wallets?
BT  - Proceedings of the 2nd International Conference on Science, Technology, and Modern Society (ICSTMS 2020)
PB  - Atlantis Press
SP  - 313
EP  - 317
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210909.070
DO  - 10.2991/assehr.k.210909.070
ID  - Briliana2021
ER  -