Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
Session: Innovating for Social Change
27 articles
Proceedings Article
The Role of Music Media in Process UI Vocational Media Production Student Learning
Alvin Hadiono, Andi Belva Deany Nafashabila, Nur Omega Farras Nabilah Sulistyo, Bertilia Sri Handayu, Krisna Rajasaputra
Learning media according to Schramm (1977), is defined as a carrier technology messages that can be used for learning purposes. According to Briggs (1977), media learning is defined as a physical means to convey content or material such as books, films, videos, and so on. Gagne (1970) stated that the...
Proceedings Article
Strategy Marketing through TikTok content @mencuriradensaleh for the Animo of Watching Movies Mencuri Raden Saleh
Amadhila Elina Penefaho, Salma Azzahra Rahsa Ku, Amarza Zacky Maulana, Andhika Maulana Veterio
Marketing has become a hot topic in recent years, seeing the interest in the convergence of digital technology to help the business promotion process in a sustainable manner through the communication pillar. Marketing relationships with consumers are established through communication. Therefore, marketers...
Proceedings Article
The Public Relations Strategy in Utilizing the Universitas Indonesia Instagram to Deliver Informative and Effective Message
Amelita Lusia, Lydia Freyani Hawadi
Social media that emerged in various platforms, from Friendster (2002), Twitter (2006), Instagram (2010), to Threads (2023), offers many things to its users, ranging from entertainment, education, to social control, just like the functions possessed by conventional mass media. Among these platforms,...
Proceedings Article
Preschooler Fine Motor Binder Innovation As a Pre-Writing Stimulation Tool for Autism Spectrum Disorder Children
Amien Suharti, Sri Pertiwi Andry, Shella Sukova, Aniza Elma Riana
Autism Spectrum Disorder is a developmental disorder that has symptoms such as delayed communication and social interaction. Writing skills in children with Autism today are often delayed. This is due to a tactile impairment that can interfere with their soft skill coordination. To prepare for writing...
Proceedings Article
The Impact of Online Travel Website Design on Online Purchase Intention: Case Study at Traveloka.com
Anisatul Auliya, Diani Mustika Prianti, Nesya Fidelshy
E-commerce is one of the results from the development of internet technology. Traveloka is one of the e-commerce sites in the tourism industry that provides access to finding and buying types of travel needs, local attractions and financial service products. The purpose of this study is to explain how...
Proceedings Article
Poverty Level Forecasting Based on Time Series Data Using BATS Algorithm
Beta Dwi Nugraheni, Dedy Rahman Wijaya, Budhy Aditya Hadie
Poverty is the inability to fulfill their needs on food, garments, housing, education, and health care. The Central Statistics Office of Finland calculates poverty using a data collection method based on data from the Socio-Economic Survey (Susenas). This data collection hurdle is to interview each householder,...
Proceedings Article
Descriptive Job-Loss-Security and Participation Worker in Indonesia
Debrina Vita Ferezagia
Since the expansion of social insurance for workers affected by layoffs during the Covid-19 pandemic era in recent years, this insurance has received increasing attention. However, each country has a different program in regulating the benefits of layoff insurance. Using labor survey data, this study...
Proceedings Article
A Qualitative Study of the Strengths and Weaknesses of Internships in the Eyes of Students and Industry Players: Post-Pandemic Student Internship Practice Research
Devie Rahmawati, Giri Lumakto, Mila Viendyasari, Rienzy Kholifatur, Andhita Yukihana
The biggest challenge facing the modern world today is the talent shortage. One of the causes of talent shortages is the mismatch between university graduates and industry needs. Many graduates do not have the skills or knowledge relevant to today's digital civilization. There is a need for cooperation...
Proceedings Article
The Effectiveness of Tax Holiday as a Tax Incentive in Increasing Domestic Investment in the National Capital City (IKN)
Hadining Kusumastuti, Adiza Fatin
This study discusses the analysis of the effectiveness of the implementation of Tax Holiday incentives for domestic taxpayers who invest in the National Capital City. The provision of Tax Holiday incentives is one of the government's efforts to attract investors to invest in the National Capital...
Proceedings Article
Analysis of Political Preferences on Information Acceptance Decision Making in the Perspective of Motivated Reasoning
Hasyim Asy’ari
Fake news is information that is fabricated and presented deliberately for the purpose of misleading and obscuring true reality into false. In its presentation, the information is made in such a way as if it is a legitimate journalism editorial. Fake news information is usually related to important issues,...
Proceedings Article
Improving Interaction Caregiver of Children with Special Needs in Tooth Brushing Activity through Mediated Learning Experience (MLE) Program
A Qualitative Approach
Hermito Gidion
This study aims to gain an in-depth understanding of the experiences and perceptions of caregivers and children in tooth brushing activities and the influence of the Mediated Learning Experience (MLE) program on their interactions. The research method used was a qualitative approach with a descriptive...
Proceedings Article
The Effect of Watching Horror Film on Health Children and Adolescents in Indonesia
Ima Liana Esa, Chairunnisa, Salsabila Rakhfi Khoirunnisa, Nailul Mona, Salva Feyza Najwa Zaferina
Horror films are one of the film genres that are in great demand by many people, one of which is children. The purpose of this study is to find out how horror films affect the personality and emotional state of the children who watch them. This research is aimed at children and adolescents in Indonesia,...
Proceedings Article
Implementation of Service Excellence Strategy to Improve Hr Performance in A Law Firm Office
Istiadi, Ghina Fortuna Ayu
One of the determining factors for the success of an office is the productivity and performance of Human Resources (HR). One of the key factors in increasing the productivity of a Notary Law Firm/PPAT office is the quality of services provided. This study aims to determine the extent to which the quality...
Proceedings Article
The Effect of Millennial and Gen-Z Generation Disruption on Decreasing Buying and Selling Transactions using Cash
Joshua Paundra, Hafsyah Hamidah, Karen Mossa Anggita, Rahmi Setiawati, Andrean Nazly Regan Sadaukur Sitepu
Millennials and Gen-Z generations are generations born in the era of high technology and have a tendency to use technology in everyday life. The disruption caused by these two generations has had a considerable influence on many things, one of which is changes in buying and selling transaction patterns,...
Proceedings Article
The Effectiveness of the Instagram @infotambun Social Media Account in Providing Information to the Community in the Tambun Area
Marcelino Ximenes Magno, Fikri Hasan, Pijar Suciati, Muhammad Rafi Azhar, Melisa Bunga Altamira, Mareta Maulidiyanti
Along with the development of the times, the use of social media is very helpful for humans in getting information. As with Instagram, currently many users use social media as a place to share news. That way, Instagram users can get news without having to open a news portal on a different platform. One...
Proceedings Article
Effective Social Marketing Strategies for Social Changes
Mareta Maulidiyanti, Lydia Freyani Hawadi, Pijar Suciati, Ngurah Rangga Wiwesa
Social marketing aims for social change. However social marketing often has ineffective and unmeasurable results. The purpose of this research is to understand why many social marketing campaigns produce poor results dan unmeasurable. This research also proposes social marketing strategies to improve...
Proceedings Article
The Evaluation of Marketing Communication Through Instagram for Umkm As A Strategy in Pandemic Time
Margareta Manalu
Easiness gained from the innovation of technology in a digital world now can reach all levels and generations. The power of social media that comes with the increasing number of people using gadgets also helps the development of features made for entrepreneurs and organizations. Many platforms emerge...
Proceedings Article
The Use of Digital Storytelling as Entertainment Content on Social Media Twitter
Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra
Storytelling is a technique that aims to provide information to the audience. Nowadays, storytelling is used in various media, including social media, called digital storytelling. Digital storytelling offers information through multiple types of content, such as entertainment content. Twitter is one...
Proceedings Article
Critical Realism as Innovative Approach for Social Science Research: Information Governance Practices Context
Muhammad Usman Noor, Eko Wahyu Tyas Darmaningrat
The increasing concern over data breaches in Indonesia, particularly involving personal health information, necessitates effective solutions. Information governance (IG) has emerged as a potential remedy to address these challenges. This research paper aims to propose a critical realism approach as an...
Proceedings Article
Visual Media Communication Strategy for Education Project xEV Center at PT Toyota Motor Manufacturing Indonesia
Naldo Noviyan Tantuah, Hardika Widi Satria, Kevin Valen Aditya
Communication is a process which someone tries to provide information by conveying messages to other people. In communication activity there are individuals or groups who are the sender of the message and the recipient of the message. Forms of communication are also divided into several types, namely...
Proceedings Article
The Contribution of Intellectual Property Awareness and the Motivation of Comic Creators to Product Innovation
Ngurah Rangga Wiwesa, Rahmi Setiawati, Nailul Mona, Muhammad Rafi Azhar, Nadia Aldini Putri
Comics fall within the creative industry and have economic value in society in addition to the artistic sector. The comic industry must be acknowledged as a source of creative works with commercial worth and legal protection. In order to measure comprehension of comics as a component of the creative...
Proceedings Article
Sensory Marketing for the Omnichannel Consumer Experience: Benefits and Ways Forward
Peny Meliaty Hutabarat, Erni Adelina
Human senses play a critical role in individual experiences in the process of decision-making, purchasing, and consumption. Consumer perceptions about products and services are also constructed through the five senses. However, it often goes unnoticed as a marketing strategy. Sensory marketing, which...
Proceedings Article
Public Relations on Social Media for Indonesian MSMEs: The Importance, The Role, and The Challenges
Pijar Suciati, Mareta Maulidiyanti, Ngurah Rangga Wiwesa, Futihat Nurul Karimah
Modern public relations have evolved with improvements in social media technologies. PR can be done with low cost and high impact through social media. This should be great advantage for MSMEs. The purpose of this research is to see how far MSMEs in Indonesia understand the importance, the role, and...
Proceedings Article
Social Media Marketing using Buzzer on Brand Awareness at PT Telkomsel
Radityo Kusumo Santoso, Nur Fadilah Dewi, Cionia Pradnya Anindita
The implementation of Marketing 5.0 forces businesses to utilize both technological and human resources when creating a customer experience. This aims to keep up with technological advancements, especially in the marketing area. The purpose of this research is to explain the effect of buzzers on brand...
Proceedings Article
The Effect of Email Newsletter Services from Online Media! About the Interest in Reading Generation Z
Selo Aji, Ivana Angela, Putri Ayu Wulandari, Rayhan Fikri Ramadhandi, Kenzo Ahmad Naufal
This research aims to determine the effect of email newsletter services from online media Catch Me Up! what makes Gen Z’s interest in reading news increase or not. The method used in this study is a qualitative method, namely conducting a survey by distributing questionnaires, where the target is generation...
Proceedings Article
The Effectiveness of the Tax Payment System Using E-Billing (Case Study of the Bogor Pratama Tax Service Office)
Thesa Adi Purwanto, Andinni Bhinneka Mantika
This paper discusses the effectiveness of the tax payment system using E-Billing. E-Billing is a tax payment method electronically using a billing code. The research locus was conducted at KPP Pratama Bogor, West Java, Indonesia. To assess the effectiveness of taxation applications as an electronic payment...
Proceedings Article
Accounting Information Systems for SMEs: A Systematic Literature Review
Titis Wahyuni
Information systems have proven to be critical to company success. Accounting information systems not only help in providing information for better decision making but also help companies with planning, controlling, assessing, and improving the company's business processes. The purpose of this research...