Preliminary Exploration of Calligraphy Elements in Chinese Movie Poster Design

DOI

10.2991/ielss-19.2019.59How to use a DOI?

Keywords

Movie posters; Calligraphy elements; Font design.

Abstract

The design of movie posters is one of the most important forms for film promotion. It not only directly conveys the information of the film to audiences, but also presents the audience aesthetic spiritual enjoyment. Calligraphy is an important part of Chinese traditional culture as well as a symbol of the Chinese culture. During the process of film poster globalization, the calligraphy bears not only the role of film propaganda, but also the major responsibility of promoting Chinese traditional culture. This paper focuses on the analysis of the expression of calligraphy elements in the design of movie posters, and explores on the application and impact of calligraphy elements in film poster design.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhongyi Shi
PY  - 2019/08
DA  - 2019/08
TI  - Preliminary Exploration of Calligraphy Elements in Chinese Movie Poster Design
BT  - Proceedings of the 1st International Symposium on Innovation and Education, Law and Social Sciences (IELSS 2019)
PB  - Atlantis Press
SP  - 306
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/ielss-19.2019.59
DO  - 10.2991/ielss-19.2019.59
ID  - Shi2019/08
ER  -