Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)

Development Phase of 2:3:5 Ratio as A Visual Composition Technique on Logo Design

Authors
Mohammad Rizaldi, S. Roy Anthonius
Corresponding Author
Mohammad Rizaldi
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201202.048How to use a DOI?
Keywords
Logo, Composition, 2:3:5 ratio, redesign, experimental
Abstract
2: 3: 5 ratio as a composition technique was first introduced in 2017 as an exploratory research paper by the corresponding author. This research is the initial part of the ratio’s developing process as a visual composition technique in logo design using the experimental ratio’s identification methodology on existing logos from several types of well-known company logos and then re-adjust them using the 2:3:5 ratio. The result of this paper is to provide recommendations on how to use ratio composition to achieve the best visual composition results by using ratios in design or redesign logo design.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Mohammad Rizaldi
AU  - S. Roy Anthonius
PY  - 2020
DA  - 2020/12/03
TI  - Development Phase of 2:3:5 Ratio as A Visual Composition Technique on Logo Design
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 21
EP  - 26
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.048
DO  - https://doi.org/10.2991/assehr.k.201202.048
ID  - Rizaldi2020
ER  -