Development Phase of 2:3:5 Ratio as A Visual Composition Technique on Logo Design
- 10.2991/assehr.k.201202.048How to use a DOI?
- Logo, Composition, 2:3:5 ratio, redesign, experimental
2: 3: 5 ratio as a composition technique was first introduced in 2017 as an exploratory research paper by the corresponding author. This research is the initial part of the ratio’s developing process as a visual composition technique in logo design using the experimental ratio’s identification methodology on existing logos from several types of well-known company logos and then re-adjust them using the 2:3:5 ratio. The result of this paper is to provide recommendations on how to use ratio composition to achieve the best visual composition results by using ratios in design or redesign logo design.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mohammad Rizaldi AU - S. Roy Anthonius PY - 2020 DA - 2020/12/03 TI - Development Phase of 2:3:5 Ratio as A Visual Composition Technique on Logo Design BT - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020) PB - Atlantis Press SP - 21 EP - 26 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201202.048 DO - 10.2991/assehr.k.201202.048 ID - Rizaldi2020 ER -