Typography Usage in Multimedia Teaching Aid Interface Design
Shahrunizam Sulaiman, Mohamad Quzami An-Nuur Ahmad Radzi, Norfadilah Kamaruddin, Wan Ahmad Farhan Wan Ali
Available Online 3 December 2020.
- https://doi.org/10.2991/assehr.k.201202.070How to use a DOI?
- Typography, Multimedia, Interface Design, Tertiary Education
- Technology advancement has reshaped the digital lifestyle among the millennial education environment. The interactive digital multimedia teaching aid is applied extensively, as it can enhance and further sustain effective teaching and learning process. Significantly, lecturers became the interface designers to meet this challenge. Through text usage, typography plays a vital role as it carries the essence of communication effectively on interface design and must be applied effectively through its design principle characteristic. Towards this, there is a need to investigate how lecturers from non-creative design fields use the typography element to design the interface design of a multimedia teaching aid, as they were familiar with the visual design principle knowledge. This paper intends to provide an empirical assessment of how non-creative design field lecturers apply the typography attributes in the text element, which is one of the vital multimedia interface design elements in developing an effective multimedia teaching aid. This research is outlined from the thematic analysis of in-depth interviews among lecturers from Malaysian tertiary institutions. Although the study sample is limited, this study’s outcome could significantly be extended as a guiding reference in other related or other fields of studies and interactive multimedia platforms, domestically and globally.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Shahrunizam Sulaiman AU - Mohamad Quzami An-Nuur Ahmad Radzi AU - Norfadilah Kamaruddin AU - Wan Ahmad Farhan Wan Ali PY - 2020 DA - 2020/12/03 TI - Typography Usage in Multimedia Teaching Aid Interface Design BT - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020) PB - Atlantis Press SP - 157 EP - 162 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201202.070 DO - https://doi.org/10.2991/assehr.k.201202.070 ID - Sulaiman2020 ER -