Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)

Typography Usage in Multimedia Teaching Aid Interface Design

Authors
Shahrunizam Sulaiman, Mohamad Quzami An-Nuur Ahmad Radzi, Norfadilah Kamaruddin, Wan Ahmad Farhan Wan Ali
Corresponding Author
Shahrunizam Sulaiman
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201202.070How to use a DOI?
Keywords
Typography, Multimedia, Interface Design, Tertiary Education
Abstract
Technology advancement has reshaped the digital lifestyle among the millennial education environment. The interactive digital multimedia teaching aid is applied extensively, as it can enhance and further sustain effective teaching and learning process. Significantly, lecturers became the interface designers to meet this challenge. Through text usage, typography plays a vital role as it carries the essence of communication effectively on interface design and must be applied effectively through its design principle characteristic. Towards this, there is a need to investigate how lecturers from non-creative design fields use the typography element to design the interface design of a multimedia teaching aid, as they were familiar with the visual design principle knowledge. This paper intends to provide an empirical assessment of how non-creative design field lecturers apply the typography attributes in the text element, which is one of the vital multimedia interface design elements in developing an effective multimedia teaching aid. This research is outlined from the thematic analysis of in-depth interviews among lecturers from Malaysian tertiary institutions. Although the study sample is limited, this study’s outcome could significantly be extended as a guiding reference in other related or other fields of studies and interactive multimedia platforms, domestically and globally.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Shahrunizam Sulaiman
AU  - Mohamad Quzami An-Nuur Ahmad Radzi
AU  - Norfadilah Kamaruddin
AU  - Wan Ahmad Farhan Wan Ali
PY  - 2020
DA  - 2020/12/03
TI  - Typography Usage in Multimedia Teaching Aid Interface Design
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 157
EP  - 162
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.070
DO  - https://doi.org/10.2991/assehr.k.201202.070
ID  - Sulaiman2020
ER  -