Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)

Mascot Design for the Indonesian Pavilion at World Expo 2020

Authors
Nadia Mahatmi, Aditya Satyagraha
Corresponding Author
Nadia Mahatmi
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201202.064How to use a DOI?
Keywords
Mascot, Indonesia Pavillion, World Expo Dubai 2020
Abstract
Mascot is a representation of a brand where the mascot serves as a bridge between the brand and the consumer. Mascot can be the face of a brand and can also communicate the overall brand values. In this research, the writer will design a mascot design for the Indonesian Pavilion at the World Expo Dubai 2020. This research uses quantitative methods, namely literature study, mind mapping, and prototyping. With this research, it is hoped that it will produce a mascot design that is right for the Indonesian Pavilion at the World Expo Dubai 2020.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Nadia Mahatmi
AU  - Aditya Satyagraha
PY  - 2020
DA  - 2020/12/03
TI  - Mascot Design for the Indonesian Pavilion at World Expo 2020
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 120
EP  - 125
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.064
DO  - https://doi.org/10.2991/assehr.k.201202.064
ID  - Mahatmi2020
ER  -