Analysis of the Effect of Microinteraction in Instagram Application on the Users
Available Online 3 December 2020.
- https://doi.org/10.2991/assehr.k.201202.063How to use a DOI?
- Microinteraction, Interaction Design, Social Media, Instagram
- Before we know it, digital media has grown and changed rapidly. One of the most common media is social media. According to datareportal.com in Digital 2020: Indonesia, 160 million people in Indonesia use social media and spend 3 hours 26 minutes every day on social media applications, and 63 millions of them are Instagram users . An application/web/game always has micro-interaction, including Instagram. Micro interaction is detailed interaction to make users know everything they are currently doing or has done by making feedback in small animation to have more attachment to the application. In the present paper, the author analyses the micro-interaction in Instagram application based on literature and the micro-interaction effect in helping users use Instagram application using the qualitative method of In-Depth Interview with 6 users. The interview result produced a conclusion on the effect of micro-interaction in Instagram application on the users.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Lia Herna PY - 2020 DA - 2020/12/03 TI - Analysis of the Effect of Microinteraction in Instagram Application on the Users BT - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020) PB - Atlantis Press SP - 114 EP - 119 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201202.063 DO - https://doi.org/10.2991/assehr.k.201202.063 ID - Herna2020 ER -