Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)

Analysis of the Effect of Microinteraction in Instagram Application on the Users

Authors
Lia Herna
Corresponding Author
Lia Herna
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201202.063How to use a DOI?
Keywords
Microinteraction, Interaction Design, Social Media, Instagram
Abstract
Before we know it, digital media has grown and changed rapidly. One of the most common media is social media. According to datareportal.com in Digital 2020: Indonesia, 160 million people in Indonesia use social media and spend 3 hours 26 minutes every day on social media applications, and 63 millions of them are Instagram users [1]. An application/web/game always has micro-interaction, including Instagram. Micro interaction is detailed interaction to make users know everything they are currently doing or has done by making feedback in small animation to have more attachment to the application. In the present paper, the author analyses the micro-interaction in Instagram application based on literature and the micro-interaction effect in helping users use Instagram application using the qualitative method of In-Depth Interview with 6 users. The interview result produced a conclusion on the effect of micro-interaction in Instagram application on the users.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Lia Herna
PY  - 2020
DA  - 2020/12/03
TI  - Analysis of the Effect of Microinteraction in Instagram Application on the Users
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 114
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.063
DO  - https://doi.org/10.2991/assehr.k.201202.063
ID  - Herna2020
ER  -