Improving the Persuasion Function in Packaging Design Through Redesigning Ready to Use Plastic Pouch Food Packaging for Micro Small Medium Enterprise Businesses
- 10.2991/assehr.k.201202.053How to use a DOI?
- Plastic pouch packaging, Micro Small Medium Enterprise, Product communication, Design improvements
Micro Small Medium Enterprise (MSME) business or known as UMKM in Indonesia is a business type with major and significant progress as part of the Indonesian economic sector. In addition, the president of Indonesia Joko Widodo also stated Small Micro Medium Enterprise business had contributed as much as 14% in the export market in Indonesia. This development led to the emergence of many MSME type businesses, and they are competing to get as many markets as possible. Consequently, it is necessary to have some type of uniqueness and differentiation of MSME products from one another in order to be increasingly prominent domestic and foreign markets. One of the main things that stands out the most in a product is the design and shape of the packaging. According to Klimchuck & Krasovec (2007), packaging is marketing identification tool that has a differentiation function and can also be used to communicate product differences using visual. However, MSME businesses usually don’t have big budgets for packaging and design services, and also, they tend to be driven more towards ready-to-use plastic pouch packaging for the same reason. Therefore, it is necessary to provide new innovations that can improve the quality of the design as well as the shape of packaging without raising too much budget for MSME business so that they can be more credible and competitive in domestic and foreign markets.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Darfi Rizkavirwan AU - Luisa Erica PY - 2020 DA - 2020/12/03 TI - Improving the Persuasion Function in Packaging Design Through Redesigning Ready to Use Plastic Pouch Food Packaging for Micro Small Medium Enterprise Businesses BT - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020) PB - Atlantis Press SP - 53 EP - 59 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201202.053 DO - 10.2991/assehr.k.201202.053 ID - Rizkavirwan2020 ER -