Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)

The Theoretical Framework of Design Thinking Behavior Model

Authors
Zainudin Siran, Rusmadiah Anwar
Corresponding Author
Zainudin Siran
Available Online 3 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201202.083How to use a DOI?
Keywords
Design Thinking Behavior, Multidiscipline Organization, New Product Design Process (NPD)
Abstract
Presently, established research and development (R and D) based companies employ various expertise from different knowledge domains mainly to study and develop new products. These multidisciplinary organizations were formed with an integrated structure of various domains that include engineering, conceptual design, manufacturing, marketing, human factors, information technology and human resources. However, each domain comprises different characters of design thinking behavior, which results in dissimilar understanding of fundamental issues, user problems, product functions, aesthetic value and problem solution. Therefore, these differences, will affect the achievement of task objectives and timeframes. In relation to this, our paper approached a multidisciplinary organization to present a theoretical framework for studying the character of the design thinking behavior model from different knowledge domains involving a new product development process (NPD). The research utilized the Design Protocol Analysis (DPA) methodology, through observation on design experiments. Thirty participants were selected from different groups of knowledge domain and were tested on their behavior as part of the data collection. The data analysis clarified the specific character of design thinking behavior from a different domain groups, thus elucidating some queries on how the they defined task brief, focused factors, understanding the fundamental issues, extracting and composing information for problem-solving. Based on the research findings, the role and capability of each domain in the organization will be optimized, thus it proposes an appropriate position within a multidiscipline organization.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zainudin Siran
AU  - Rusmadiah Anwar
PY  - 2020
DA  - 2020/12/03
TI  - The Theoretical Framework of Design Thinking Behavior Model
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 242
EP  - 247
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.083
DO  - https://doi.org/10.2991/assehr.k.201202.083
ID  - Siran2020
ER  -