Makassar City Library Service Communication Strategy in Increasing Makassar City Public Interest in Reading

DOI

10.2991/978-2-494069-07-7_56How to use a DOI?

Keywords

Communication strategy; Makassar City Library Service; public interest in reading

Abstract

The problem in this research is motivated by the phenomenon regarding the reading interest of the Indonesian people which is still low. Makassar City is in the moderate category, namely 45.31% in 2021. Therefore, in an effort to increase public interest in reading carried out by the Makassar City Library Service, of course a communication strategy is needed in implementing the planned program. The purpose of this study was to determine the communication strategy used by the Makassar City Library Service in implementing programs to increase reading interest. This study uses a qualitative research method with a case study approach. Data collection techniques using observation techniques, interviews, and documentation. The results of this study conclude that the communication strategy used by the Makassar City Library Service is to know the audience/target, compose messages, determine methods, and use media. The communication strategy is then applied to library service programs and jacks with mobile libraries, library touch programs, the library card program can be confident, the dongkelor program (online fairy tales from home), and the e-Pustaka program.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Fachri Karim
AU  - Alimuddin Unde
AU  - Asfah Rahman
PY  - 2022
DA  - 2022/11/15
TI  - Makassar City Library Service Communication Strategy in Increasing Makassar City Public Interest in Reading
BT  - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
PB  - Atlantis Press
SP  - 495
EP  - 501
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-07-7_56
DO  - 10.2991/978-2-494069-07-7_56
ID  - Karim2022
ER  -