Garment Fit Preferences, Consumer Satisfaction and Generation Z Body Characteristics

DOI

10.2991/978-94-6463-908-7_11How to use a DOI?

Keywords

Garment fit preferences; Generation Z; Clothing satisfaction; Anthropometric characteristics; Size-inclusive fashion

Abstract

The garment industry faces growing challenges in addressing the clothing fit preferences of Generation Z consumers, who exhibit unique body characteristics and distinct consumption behaviors. This study aims to examine garment fit preferences, consumer satisfaction levels, and body characteristics among Generation Z women. A quantitative survey involving 148 female Gen Z respondents was conducted, employing analysis of variance (ANOVA) to evaluate differences in fit satisfaction based on body characteristics. The survey instrument covered multiple dimensions, including preferences for fit, comfort, design, customization features, materials, and the influence of fashion trends or influencers, as well as satisfaction with clothing fit and anthropometric data such as height, body circumference, waist, hip, shoulder width, and weight. The findings indicate that comfort and accurate fit are the primary considerations in clothing selection, followed by design, materials, and customization features. Conversely, the influence of trends or social media figures appears relatively minor. The highest satisfaction levels were observed in comfort and material aspects, while dissatisfaction persisted regarding size inconsistency across brands, reflecting a gap between consumer expectations and market reality. Anthropometric data revealed substantial variation in Gen Z women’s body proportions, with an average height of 163 cm, waist circumference of 75 cm, and weight of 57 kg, alongside high standard deviations in several parameters. These results emphasize the importance of size-inclusive and personalized fashion design approaches. The study recommends adaptive sizing standards, material innovation, and enhanced customization options to better accommodate the diverse needs and preferences of young consumers.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Esty Arrsyi
AU  - Ernita Maulida
PY  - 2025
DA  - 2025/12/07
TI  - Garment Fit Preferences, Consumer Satisfaction and Generation Z Body Characteristics
BT  - Proceedings of the International Conference on Innovation in Food Science, Culinary Art, and Fashion Technology (INNOFATEC 2025)
PB  - Atlantis Press
SP  - 135
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-908-7_11
DO  - 10.2991/978-94-6463-908-7_11
ID  - Arrsyi2025
ER  -