Dark tourism marketing through experience visit at East Java
- 10.2991/insyma-18.2018.35How to use a DOI?
- motivation, emotional reactions, experience, dark tourism
Tourism was one of the industrial sector which is always growth increased throughout the year and the biggest contributors in the economic development of a country. One of tourism objects to be able to be a tourist attraction is a tour in place of the former war or natural disasters and better known as the dark tourism. This research aims to examine the experience of tourist's dark tourism formed through motivation and emotional reaction. Causal research examines the tourists had visited the dark tourism in East Java. Sampling techniques using non probability with type snowball. The results of the study showed that the motivation and emotional reactions of tourists this gives the influence on tour experience in the dark tourism. The experience of tourists in the dark tourism can be used as a tool of marketing communication mix dark tourism a trusted.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Erna Andajani PY - 2018/03 DA - 2018/03 TI - Dark tourism marketing through experience visit at East Java BT - Proceedings of the 15th International Symposium on Management (INSYMA 2018) PB - Atlantis Press SP - 141 EP - 143 SN - 2352-5398 UR - https://doi.org/10.2991/insyma-18.2018.35 DO - 10.2991/insyma-18.2018.35 ID - Andajani2018/03 ER -