Proceedings of the 15th International Symposium on Management (INSYMA 2018)

Consumer's response to e-mail advertisement from tour and travel agency in Indonesia

Authors
Jonathan Kurniawan Halim, Silvia Margaretha, Christina Rahardja Honantha
Corresponding Author
Jonathan Kurniawan Halim
Available Online March 2018.
DOI
https://doi.org/10.2991/insyma-18.2018.40How to use a DOI?
Keywords
entertainment, financial rewards, consumer's response, perceived intrusiveness
Abstract
This study aims to determine and analyze consumer response to email advertising from online tour and travel agency in Indonesia. This study used purposive sampling approach with an assessment of the researchers who can be made respondents in accordance with the characteristics of the population. The characteristics of the population were consumers who bought and used online tour and travel agency twice in the past year, lived in Indonesia, and the minimum of level education was a bachelor. The number of respondents in this study was up to 125 people. The analysis in this study used a model of SEM (Structural Equation Modeling). The result of this study indicated that with the intention of consumers to buy, build a relationship, and trust with good service then consumers will read, open, take advantage of email advertising from tour and travel agencies in Indonesia and even be willing to receive email ads in the future.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 15th International Symposium on Management (INSYMA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
978-94-6252-475-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/insyma-18.2018.40How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jonathan Kurniawan Halim
AU  - Silvia Margaretha
AU  - Christina Rahardja Honantha
PY  - 2018/03
DA  - 2018/03
TI  - Consumer's response to e-mail advertisement from tour and travel agency in Indonesia
BT  - Proceedings of the 15th International Symposium on Management (INSYMA 2018)
PB  - Atlantis Press
SP  - 162
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-18.2018.40
DO  - https://doi.org/10.2991/insyma-18.2018.40
ID  - KurniawanHalim2018/03
ER  -