Indonesian tourism marketing communication strategy through LionMag in-flight magazine
- DOI
- 10.2991/insyma-18.2018.42How to use a DOI?
- Keywords
- Marketing, Magazines, LionMag.
- Abstract
The world of tourism cannot be separated from transportation and accommodation. Transportation becomes a means of tourists to reach the desired tourist destination both domestic and international. Airplane becomes the most effective option for tourists as it reaches a wide range of destination. Each airline including Lion Air has its own promotional media to communicate with potential passengers. This research focused on the representation of Indonesian tourism as strategic marketing communication in LionMag In-Flight magazine. This study used data collection techniques obtained from various sources such as documents, archival records, interviews, and observations, both in the form of research or non-research research data as well as conceptual or procedural. The results of this study indicated that LionMag continues to be creative in providing information needed by both local and foreign tourists.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Adi P. Tedjakusuma AU - Hayuning P. Dewi PY - 2018/03 DA - 2018/03 TI - Indonesian tourism marketing communication strategy through LionMag in-flight magazine BT - Proceedings of the 15th International Symposium on Management (INSYMA 2018) PB - Atlantis Press SP - 170 EP - 173 SN - 2352-5398 UR - https://doi.org/10.2991/insyma-18.2018.42 DO - 10.2991/insyma-18.2018.42 ID - P.Tedjakusuma2018/03 ER -