Proceedings of the 15th International Symposium on Management (INSYMA 2018)

Indonesian tourism marketing communication strategy through LionMag in-flight magazine

Authors
Adi P. Tedjakusuma, Hayuning P. Dewi
Corresponding Author
Adi P. Tedjakusuma
Available Online March 2018.
DOI
https://doi.org/10.2991/insyma-18.2018.42How to use a DOI?
Keywords
Marketing, Magazines, LionMag.
Abstract

The world of tourism cannot be separated from transportation and accommodation. Transportation becomes a means of tourists to reach the desired tourist destination both domestic and international. Airplane becomes the most effective option for tourists as it reaches a wide range of destination. Each airline including Lion Air has its own promotional media to communicate with potential passengers. This research focused on the representation of Indonesian tourism as strategic marketing communication in LionMag In-Flight magazine. This study used data collection techniques obtained from various sources such as documents, archival records, interviews, and observations, both in the form of research or non-research research data as well as conceptual or procedural. The results of this study indicated that LionMag continues to be creative in providing information needed by both local and foreign tourists.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 15th International Symposium on Management (INSYMA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
978-94-6252-475-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/insyma-18.2018.42How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Adi P. Tedjakusuma
AU  - Hayuning P. Dewi
PY  - 2018/03
DA  - 2018/03
TI  - Indonesian tourism marketing communication strategy through LionMag in-flight magazine
BT  - Proceedings of the 15th International Symposium on Management (INSYMA 2018)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-18.2018.42
DO  - https://doi.org/10.2991/insyma-18.2018.42
ID  - P.Tedjakusuma2018/03
ER  -