The effect of service Quality to customer satisfaction and loyalty in Sharia Bank
Gito Suseno, Muchsin Muthohar
Available Online March 2018.
- https://doi.org/10.2991/insyma-18.2018.46How to use a DOI?
- customer loyalty, service quality, customer satisfaction
- Products and prices competition within sharia and conventional banks have an impact on commoditization. To gain market share, sharia banks use halal product as differentiation and service strategy to retain customer through satisfaction to increase loyalty. Customer loyalty expected to increase share from existing customers through up and cross selling, and attract new customers through word of mouth and recommendations. This research aims to analyze the relationship among those variables: service quality with CARTER model, customer satisfaction and customer loyalty. Primary data from 300 respondents analyzed using SEM to proof the hypotheses after the validity and reliability testing was performed. All hypotheses were positive and significant. Theoretical and practical implications were also discussed.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Gito Suseno AU - Muchsin Muthohar PY - 2018/03 DA - 2018/03 TI - The effect of service Quality to customer satisfaction and loyalty in Sharia Bank BT - Proceedings of the 15th International Symposium on Management (INSYMA 2018) PB - Atlantis Press SP - 186 EP - 190 SN - 2352-5398 UR - https://doi.org/10.2991/insyma-18.2018.46 DO - https://doi.org/10.2991/insyma-18.2018.46 ID - Suseno2018/03 ER -