Proceedings of the 15th International Symposium on Management (INSYMA 2018)

Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java"

Authors
Juliani Dyah Trisnawati, Muhammad Rosiawan
Corresponding Author
Juliani Dyah Trisnawati
Available Online March 2018.
DOI
https://doi.org/10.2991/insyma-18.2018.58How to use a DOI?
Keywords
resource orchestration, ISO 9001 standards, customer communication
Abstract
This study aims to discuss the orchestration of resources in MSME in accordance with the implementation of ISO 9001 standards and the improvement of product competitiveness. By using case study research approach at MSME footwear in East Java, the results obtained are the information on how the company is orchestrating its resources from the early stages toward the growth stage by means of the certification program of ISO 9001. In the early stages, the company owner has lots of activity of routine work and is only reactive to the problems occurred, but after applying ISO 9001, the owner finds that the management of the company is more coordinated, and controlled. Besides, the company has more activities to develop including establishing communication and maintaining relationships with the customers.
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This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 15th International Symposium on Management (INSYMA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2018
ISBN
978-94-6252-475-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/insyma-18.2018.58How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Juliani Dyah Trisnawati
AU  - Muhammad Rosiawan
PY  - 2018/03
DA  - 2018/03
TI  - Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java"
BT  - Proceedings of the 15th International Symposium on Management (INSYMA 2018)
PB  - Atlantis Press
SP  - 236
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-18.2018.58
DO  - https://doi.org/10.2991/insyma-18.2018.58
ID  - DyahTrisnawati2018/03
ER  -