Destination Image, Satisfaction and Tourist Loyalty: A Study of Post Disaster Recovery in Gili Matra
- https://doi.org/10.2991/aebmr.k.210628.035How to use a DOI?
- destination image, satisfaction, loyalty
This study analyzes the mediation role of destination image on the influence of tourist satisfaction toward loyalty according to the survey on 155 sample respondents who visited Gili Matra after the 2018 earthquake. A structural equation model (SEM) was used to analyze the collected data. The research findings reveal that tourist destinations’ cognitive and affective image has a significant effect on tourist satisfaction. Furthermore, tourist satisfaction is shown to mediate the influence of destination image on tourist satisfaction significantly. In addition, this research also outlines the theoretical and managerial implications regarding risk management and promotion strategies for risky destinations.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dwi Putra Buana Sakti AU - Siti Nurmayanti AU - M. Firmansyah PY - 2021 DA - 2021/06/29 TI - Destination Image, Satisfaction and Tourist Loyalty: A Study of Post Disaster Recovery in Gili Matra BT - Proceedings of the 18th International Symposium on Management (INSYMA 2021) PB - Atlantis Press SP - 212 EP - 216 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210628.035 DO - https://doi.org/10.2991/aebmr.k.210628.035 ID - Sakti2021 ER -