Predicting Intention of Using Fintech Lending to Bank Users in Indonesia
- 10.2991/aebmr.k.210628.034How to use a DOI?
- Fintech lending, consumer behavior, TRA, TAM, TPB
The significant increase in the use of fintech lending proves the vital role of non-banks in providing innovative online payment services and cash funds facilities. However, not many have specifically examined the focus on one type of fintech, namely fintech lending. This study’s purpose is to examines the structural relationship between perceived ease of use, perceived usefulness, brand image, government support, user innovativeness, perceived risk, trust, subjective norm, perceived behavioral control, attitude, and intention to use lending fintech in Indonesia. This research is based on the Theory of Reason Action (TRA), Theory Acceptance Model (TAM), and Theory of Planned Behavior (TPB). A total of 377 nonfintech lending users and bank users were collected to test research using Structural Equation Modeling. The results provide eight proposed hypotheses that management can use and provide alternatives for financial services companies.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bayudha Desga Putranto AU - Nurdin Sobari PY - 2021 DA - 2021/06/29 TI - Predicting Intention of Using Fintech Lending to Bank Users in Indonesia BT - Proceedings of the 18th International Symposium on Management (INSYMA 2021) PB - Atlantis Press SP - 206 EP - 211 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210628.034 DO - 10.2991/aebmr.k.210628.034 ID - Putranto2021 ER -