How is the Attitude of Japanese Millennials Towards Indonesian Rattan Furniture?
- https://doi.org/10.2991/aebmr.k.210628.033How to use a DOI?
- Japanese millennials, attitude, values, Indonesian rattan furniture
Recently, environment and ecology have become critical issues for the global population and entrepreneurs. The millennial generation is considered one of the most prominent population groups and an attractive target for many companies to engage. This study aims to understand the Japanese millennials’ attitude toward Indonesian rattan furniture as a green product. Indonesia is one of the biggest rattan furniture suppliers to the global market where Japan is listed as the third biggest market for Indonesian rattan furniture after the U.S. and European region. In this study, the researchers made an exploratory qualitative approach to understand Japanese millennials’ attitude towards Indonesian rattan furniture by analyzing the data based on the theory of characteristics of millennials and consumer attitude. This research was conducted in Indonesia and Japan. The results show Japanese millennials’ attitude toward Indonesian rattan furniture is positive. Aesthetic values, price, and “summer” image of rattan furniture are the findings.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Komang Yudhi Kamala AU - Christina Rahardja AU - Aluisius Henry Pratono PY - 2021 DA - 2021/06/29 TI - How is the Attitude of Japanese Millennials Towards Indonesian Rattan Furniture? BT - Proceedings of the 18th International Symposium on Management (INSYMA 2021) PB - Atlantis Press SP - 200 EP - 205 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210628.033 DO - https://doi.org/10.2991/aebmr.k.210628.033 ID - Kamala2021 ER -