Proceedings of the 2015 International Power, Electronics and Materials Engineering Conference

Influence on Sales Channels of Supply Chain Structure under Power Balance

Authors
Dapeng Yang, Meidan Xiao, Mingyang Chen
Corresponding Author
Dapeng Yang
Available Online May 2015.
DOI
https://doi.org/10.2991/ipemec-15.2015.5How to use a DOI?
Keywords
Dual-channel; Pricing decisions; Substitutability; Equilibrium
Abstract
This paper considered a supply chain system with two manufacturers, each producing a single substitutable product. The products are sold through the common retailer or the manufacturer’s online sales channel. The purpose of this paper is to analyze the equilibrium pricing strategy and profits under different channel combinations on both sides of the manufacturer and the retailer, using the Nash power between manufacturer and retailer, and to explore the advantages and disadvantages of the manufacturers developing the online sales channel.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Power, Electronics and Materials Engineering Conference
Part of series
Advances in Engineering Research
Publication Date
May 2015
ISBN
978-94-62520-73-8
ISSN
2352-5401
DOI
https://doi.org/10.2991/ipemec-15.2015.5How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dapeng Yang
AU  - Meidan Xiao
AU  - Mingyang Chen
PY  - 2015/05
DA  - 2015/05
TI  - Influence on Sales Channels of Supply Chain Structure under Power Balance
BT  - 2015 International Power, Electronics and Materials Engineering Conference
PB  - Atlantis Press
SN  - 2352-5401
UR  - https://doi.org/10.2991/ipemec-15.2015.5
DO  - https://doi.org/10.2991/ipemec-15.2015.5
ID  - Yang2015/05
ER  -