Managerial Mechanisms Ensuring The Development Companies Competitiveness In The Market

DOI

10.2991/ispcbc-19.2019.97How to use a DOI?

Keywords

competitiveness; development company; real estate; managerial mechanisms

Abstract

The article is devoted to the managerial mechanism development for ensuring the development company competitiveness in the primary housing real estate market, which is a collection of processes and states of which there is a phenomenon. Its characteristic feature is the automatic nature with respect to support the process or activity, the result of the functioning of such a mechanism is the management solution used in the development company management processes. As part of solving this problem, the author analyses the current market situation, taking into account the long-term prospects for the construction industry development in the segment of primary residential real estate in the Russian Federation until 2024. The managerial mechanism formation is preceded by consideration of the most well-known groups of methods for assessing the level of companies competitiveness, that leads the author to think about the feasibility of developing a system of indicators for the specific real estate development company in terms of its target market with a description of the process logic and the specification parameters desired, which should form the basis for determining a level of the analyzed development company competitiveness and its market competitors. In the managerial mechanism developed, management decisions are described in detail that can be taken on all of the selected planning horizons: strategic, tactical and operational.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Svetlana Borozdina
PY  - 2019/08
DA  - 2019/08
TI  - Managerial Mechanisms Ensuring The Development Companies Competitiveness In The Market
BT  - Proceedings of the International Scientific-Practical Conference “Business Cooperation as a Resource of Sustainable Economic Development and Investment Attraction” (ISPCBC 2019)
PB  - Atlantis Press
SP  - 237
EP  - 241
SN  - 2352-5428
UR  - https://doi.org/10.2991/ispcbc-19.2019.97
DO  - 10.2991/ispcbc-19.2019.97
ID  - Borozdina2019/08
ER  -