Guest Perceived Value and Satisfaction in Peer to Peer Accommodation: Assessing The Moderating Effect of Co-Creation Using PLS-MGA
- 10.2991/aer.k.201221.094How to use a DOI?
- Peer to peer accommodation, perceived value, satisfaction, co-creation
The non- traditional lodging sector, known as peer to peer (P2P) accommodation, has shown a strong growth and has transformed the hospitality field into a more competitive industry. As an emerging phenomenon, this type of lodging has attracted various attentions and catalysed a vibrant discussion among scholars. Thus, this study aims to explore further by examining the effect of guest perceived value attributes and the effect of co-creation experience on the relationship between guest perceived value and satisfaction from a service-dominant logic perspective that take place in P2P accommodation setting. The attributes of perceived value consist of functional, value for money, emotional and novelty value. Co-creation was characterized using two criteria, physical participation and situational mental interest of the guest which may influence their assessment of satisfaction. The partial least squares (PLS) technique was used to examine the direct relationship and PLS-MGA was used to demonstrate the moderation effect. This study hypothesized that guest perceived value attributes influence guest satisfaction and the relationship will be stronger if the level of co-creation is higher and vice versa. A total of 420 responses, Malaysians, age 18 and above, who have stayed in any P2P accommodation were collected via online questionnaire. The result confirms that guest perceived value is an effective predictor of guest satisfaction and indicated that level co-creation significantly affected guest satisfaction in this non-traditional lodging. The evidences seem to highlight the importance of hosts in prioritizing guest experience by maximizing the engagement and interest of the guest which will lead to higher guest satisfaction.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Izyanti Awang Razli AU - Salamiah A. Jamal AU - Mohd Salehuddin Mohd Zahari AU - Dwi Suhartanto PY - 2020 DA - 2020/12/22 TI - Guest Perceived Value and Satisfaction in Peer to Peer Accommodation: Assessing The Moderating Effect of Co-Creation Using PLS-MGA BT - Proceedings of the International Seminar of Science and Applied Technology (ISSAT 2020) PB - Atlantis Press SP - 574 EP - 582 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.201221.094 DO - 10.2991/aer.k.201221.094 ID - Razli2020 ER -