Proceedings of the Kautz Conference on Business and Economics 2025 (KCBE 2025)

The Role of AI in Transformational Change in Higher Education From VUCA- to FLUX-World

Authors
Vilmos Vass1, *, Kinga Szálkai2, József Zoltán Málik3
1College Professor, Budapest Metropolitan University, Budapest, Hungary
2Associate Professor, Budapest Metropolitan University, Budapest, Hungary
3Associate Professor, Budapest Metropolitan University, Budapest, Hungary
*Corresponding author. Email: vvass@metropolitan.hu
Corresponding Author
Vilmos Vass
Available Online 1 May 2026.
DOI
10.2991/978-94-6239-658-6_7How to use a DOI?
Keywords
artificial intelligence; FLUX; higher education; VUCA
Abstract

The link between higher education and socio-economic development has been redefined in the light of the knowledge economy and the changing labor market, with an increasing emphasis on cognitive, social, and technological skills. With the rise of AI and the transition from a VUCA world to a FLUX world, new competencies are emerging. Our research uses Budapest Metropolitan University as an example to examine how institutions are responding to these challenges. This study aims (i) to contribute to both national and international discussions on AI-driven educational innovation, emphasizing a competency development perspective rather than a purely technological one, with a focus on the link between soft skills and the future of education under the umbrella of transformative change in higher education. Through thematic coding, (ii) to identify which skills have emerged as priorities, and what types of pedagogical innovation have been introduced. Our conclusion is that learning support AI tools (e.g. chatbot, recommender system, feedback engine), automatic assessment systems (e.g. essay improvement using AI) and the development of reflective thinking (e.g. learning diary analysis using AI, career portfolio) will make the transformation process in higher education more effective, especially with regard to the challenges of the knowledge economy and the skill gap and the process from VUCA to FLUX-world.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Kautz Conference on Business and Economics 2025 (KCBE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
1 May 2026
ISBN
978-94-6239-658-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-658-6_7How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Vilmos Vass
AU  - Kinga Szálkai
AU  - József Zoltán Málik
PY  - 2026
DA  - 2026/05/01
TI  - The Role of AI in Transformational Change in Higher Education From VUCA- to FLUX-World
BT  - Proceedings of the Kautz Conference on Business and Economics 2025 (KCBE 2025)
PB  - Atlantis Press
SP  - 120
EP  - 135
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-658-6_7
DO  - 10.2991/978-94-6239-658-6_7
ID  - Vass2026
ER  -