All of the articles in this proceedings volume have been presented at the Kautz Conference on Business and Economics during 8-10 October, 2025 in Győr, Hungary. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Chair Scientific Committee, who affirms...

Detecting fraudulent activities in the financial sector is a critical challenge that requires robust, adaptive approaches. This paper investigates the application of machine learning (ML) algorithms—Logistic Regression, SVM, KNN, Decision Trees and Random Forests—for credit card fraud detection. Utilizing...

The pharmaceutical industry’s focus has dramatically shifted from mass-market blockbusters to addressing the needs of rare diseases. This paper compares the traditional, volume-driven approach of “Old Pharma” with the patient-centric, innovation-led strategy of “New Pharma,” highlighting the changes...

This paper examines the intricate relationship between profit-driven and purpose-driven healthcare actors within diverse European healthcare systems. It reviews how these entities coexist, identifying distinct patterns that shape their interaction and influence overall system performance. The analysis...

In recent years, flexible work models, such as remote work and home office, have become a significant phenomenon, which has been accelerated by the COVID-19 pandemic. This study presents a systematic literature review that comprehensively examines the impact of these models on companies’ changing financial...

This mixed-methods study examines time management challenges and techniques among employees in Hungary, with a particular focus on mid-level managers in multinational corporations. A questionnaire survey of 345 employees identified eight prevalent time management problems—including procrastination, meeting...

The link between higher education and socio-economic development has been redefined in the light of the knowledge economy and the changing labor market, with an increasing emphasis on cognitive, social, and technological skills. With the rise of AI and the transition from a VUCA world to a FLUX world,...

The purpose of the study was to explore the influence of corporate governance practices on the performance of educational institutions. The study was underpinned by resource dependence, agency and stakeholders’ theories. The study adopted a doctrinal and statutory research method to examine the existing...

The entry of Generation Z (born between 1995 and 2010) into the labor market presents significant challenges for organizations, particularly in relation to integration and onboarding. While onboarding has always involved structural, cultural, and psychological difficulties, the arrival of Generation...

The paper offers a comprehensive and critical review of the literature on the innovative and adaptive behavior of small and medium-sized family businesses, with a particular focus on differences between first- and second-generation leaders in the Central and Eastern European (CEE) context. Drawing on...

This paper aims to evaluate the impact of ethical leadership on innovation and resilience in supply chain organizations during a crisis. It explores the dynamics through which ethical leaders may influence organizational ethical culture and organizational flexibility to lead supply chain organizations...

The rapid advancement of artificial intelligence (AI) is reshaping everyday life, the economy, and society. Generational differences strongly influence how people relate to AI, shaped by their technological experiences, trust levels and ethical considerations. While younger generations—especially Generation...

Digitalization and technological innovations are key drivers of enterprise transformation in the era of the Fifth Industrial Revolution. This study examines the degree of implementation of selected technological innovations in Slovak enterprises and compares them with the perceived importance of these...

Generative Artificial Intelligence is no longer just a support tool but a structural element in reshaping corporate digital communication. On social media, where creativity and speed are decisive, its presence has redefined workflows and professional roles. The Social Media Manager, traditionally responsible...

The integration of intermittent renewable energy sources (RES) into power systems continues to face challenges due to fluctuating supply and limited grid flexibility. This paper examines how Enerhash’s modular Databox infrastructure provides a novel solution by operating as an AI-controlled, flexible...

This exploratory case study examines the implementation of a proprietary AI-based reporting and monitoring tool in the Hungarian subsidiary of a multinational IT service provider. The tool integrates an observability platform with machine learning–driven analytics to automate process monitoring, metric...

This study aims to identify the principal determinants of food price fluctuations and to explore the relationship between food and energy price fluctuations during periods marked by geopolitical instability. The research implements the analysis of 27 European Union states, in particular EU–14 (developed,...

The internationalization of business has resulted in the extensive use of Global Shared Services Centers (SSCs) as a strategic organizational structure of multinationals. Centralizing support, SSC aims to increase productivity, reduce costs, and standardize processes in a range of international markets....

Nowadays, Information Technology (IT) is developing at a rapid pace. Existing techniques are being upgraded, and new ones are emerging. Big data, Artificial Intelligence (AI), Cloud Computing, etc., are becoming part of our lives. This makes it essential to develop digital knowledge and skills, as well...

The rapidly changing global environment poses significant challenges to Hungarian wineries. While the COVID-19 pandemic - undoubtedly the most disruptive event of recent years - had a considerable impact on the financial and profitability of all domestic companies, wineries must also contend with the...

This paper examines inter-firm talent mobility and learning-by-hiring as strategic mechanisms through which firms seek to accelerate technological development, particularly in emerging economies where labor markets are frequently constrained by shortages of multilingual and highly specialized talent....

This study aims to explore the rapidly changing technology of Artificial Intelligence (AI) and its relationship with Higher Education (HE). This profound technology has become a significant part of everyday life with the emergence of generative AI (GenAI) such as ChatGPT. In recent years, this has also...

In education, artificial intelligence presents a current challenge as well as a glimpse into the future. The opinions of Győr secondary school teachers and students on AI’s impact on education were the focus of our research. In this regard, we believe that it is necessary for adolescents to acquire and...