The Lexical Features of English Advertisement
- Yanping Fan
- Corresponding Author
- Yanping Fan
Available Online December 2013.
- https://doi.org/10.2991/mdhss-13.2013.90How to use a DOI?
- English advertisement, linguistic device, lexical feature
- With the rapid development of economy, the world is thick with commercials and advertisements. The aim of advertisements is to persuade the potential customers to buy their product by means of impressive words, so advertisers are very careful about the choice of words. In order to compete with many other similar advertising messages and achieve high advertising effectiveness, advertisers always use various linguistic devices to catch readers’ attention, arouse their desire and induce their action. In this paper, the lexical features of advertisement are analyzed from the following aspects: the use of homophones, adjectives, interrogatives, personal pronouns, neologisms and compounds.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanping Fan PY - 2013/12 DA - 2013/12 TI - The Lexical Features of English Advertisement BT - 2013 International Conference on the Modern Development of Humanities and Social Science PB - Atlantis Press UR - https://doi.org/10.2991/mdhss-13.2013.90 DO - https://doi.org/10.2991/mdhss-13.2013.90 ID - Fan2013/12 ER -