Proceedings of the 2013 International Conference on the Modern Development of Humanities and Social Science

The Lexical Features of English Advertisement

Authors
Yanping Fan
Corresponding Author
Yanping Fan
Available Online December 2013.
DOI
https://doi.org/10.2991/mdhss-13.2013.90How to use a DOI?
Keywords
English advertisement, linguistic device, lexical feature
Abstract
With the rapid development of economy, the world is thick with commercials and advertisements. The aim of advertisements is to persuade the potential customers to buy their product by means of impressive words, so advertisers are very careful about the choice of words. In order to compete with many other similar advertising messages and achieve high advertising effectiveness, advertisers always use various linguistic devices to catch readers’ attention, arouse their desire and induce their action. In this paper, the lexical features of advertisement are analyzed from the following aspects: the use of homophones, adjectives, interrogatives, personal pronouns, neologisms and compounds.
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Proceedings
2013 International Conference on the Modern Development of Humanities and Social Science
Part of series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90786-77-90-1
DOI
https://doi.org/10.2991/mdhss-13.2013.90How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yanping Fan
PY  - 2013/12
DA  - 2013/12
TI  - The Lexical Features of English Advertisement
BT  - 2013 International Conference on the Modern Development of Humanities and Social Science
PB  - Atlantis Press
UR  - https://doi.org/10.2991/mdhss-13.2013.90
DO  - https://doi.org/10.2991/mdhss-13.2013.90
ID  - Fan2013/12
ER  -