Consumer Empowerment, Market Competition and Sustainable Growth of Enterprises
Huanhui Chen, Chan Lyu, Yao Pan, Zenan Yu
Available Online 6 February 2021.
- https://doi.org/10.2991/assehr.k.210206.024How to use a DOI?
- Consumer empowerment, market competition, sustainable growth, strategic management
- This paper examines the effect of market competition on growth of enterprises. Using a sample of 18 EU listed companies from 2001 to 2018, we find enterprises which have higher market share and more monopoly can develop more stably. They have more efficient management and more ability of sustainable growth. Further, under the influence of consumer empowerment, the higher market share they reach, the more ability they have to meet consumer empowerment. The contributions of this paper are: Firstly, combining external factors with sustainable growth of enterprises to study the sustainable growth ability of enterprises. Secondly, this study combines consumer empowerment with market competition and sustainable corporate growth, which makes the enterprise pay more attention on consumers and make more targeted marketing strategies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Huanhui Chen AU - Chan Lyu AU - Yao Pan AU - Zenan Yu PY - 2021 DA - 2021/02/06 TI - Consumer Empowerment, Market Competition and Sustainable Growth of Enterprises BT - Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020) PB - Atlantis Press SP - 114 EP - 119 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210206.024 DO - https://doi.org/10.2991/assehr.k.210206.024 ID - Chen2021 ER -