Feedback on the Practice of Blending Teaching Reform in Marketing Major

DOI

10.2991/assehr.k.210728.026How to use a DOI?

Keywords

Confucius thought, Blending teaching, Curriculum ideological, Political Education

Abstract

According to the current situation of the course teaching, this course uses questionnaire survey and interview method to investigate and study nearly 300 students in school and graduation, thereby actively exploring and attempting the innovation and reform of the course teaching design. With the help of Internet plus modern technology, we will help China’s excellent business and industrial personnel training, and put forward the top-level design of the mixed business negotiation course with the integration of Confucian business philosophy, realizing the unity of knowledge and practice, and practicing Taoism, and ultimately achieving the dissemination of business civilization. This will give rise to not only the cultivation of students’ innovative ability, but also the dissemination of business ethics such as business truth, ideology and ideas, which are the source of China’s long history. We should promote the deep integration of modern information technology and education and teaching, give full play to the leading role of teachers and the dominant position of students, make learning methods more diversified, learning ways more diversified and convenient, and learning experience more profound, so as to create a mixed curriculum ideological and political teaching mode under bebops. With the goal of cultivating outstanding business talents, students can master the law of development of things, understand the truth of the world, enrich their knowledge, increase their knowledge, and shape their character, so as to become disseminators and practitioners of Chinese Confucian culture and commercial civilization.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chongmei Wang
AU  - Chonghong Wang
PY  - 2021
DA  - 2021/07/29
TI  - Feedback on the Practice of Blending Teaching Reform in Marketing Major
BT  - Proceedings of the 2021 2nd International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2021)
PB  - Atlantis Press
SP  - 128
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210728.026
DO  - 10.2991/assehr.k.210728.026
ID  - Wang2021
ER  -