Research on Data-Driven Business Model Innovation

DOI

10.2991/assehr.k.201023.043How to use a DOI?

Keywords

Big data, Business model, Innovation

Abstract

Why is Ping An able to cultivate a number of unicorn companies through the implementation of digital strategy? In the past, enterprises’ data-driven business model innovation only upgraded related businesses on the basis of existing businesses. This study analyzed the case of Ping An Group and concluded the innovative logic of the company’s business model innovation driven by big data. Enterprises can create new customer value through data asset mining, and use the internal ecosystem of enterprises to realize mutual customer drainage and guarantee the realization of value. Theoretically, this study extends the reform process of big data-driven enterprises to the innovation process of new business models. In the future, enterprises can flexibly apply theories to promote internal industrial ecology to give full play to customers’ synergies and adjust business models timely in the face of complex environment.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Yuxi
AU  - Shi Mengjie
PY  - 2020
DA  - 2020/11/06
TI  - Research on Data-Driven Business Model Innovation
BT  - Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)
PB  - Atlantis Press
SP  - 215
EP  - 221
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201023.043
DO  - 10.2991/assehr.k.201023.043
ID  - Yuxi2020
ER  -